**We're Hiring: ATL / BTL Marketing Associate | SpazioLiv**
**Location:** Pune
**Experience:** 2–3 Years
**Industry:** Interior Design / Home Interiors
**Joining:** Immediate Joiners Preferred
**Role Overview**
SpazioLiv is looking for a creative and execution-focused **ATL / BTL Marketing Associate** to drive brand awareness, offline marketing initiatives, and lead generation. The ideal candidate will plan and execute ATL and BTL campaigns to increase brand visibility, generate qualified leads, and support business growth.
**Key Responsibilities**
ATL Marketing
* Plan and execute ATL campaigns including print media, outdoor advertising, radio, and brand awareness initiatives.
* Coordinate with advertising agencies, media partners, and vendors.
* Monitor campaign performance and optimize marketing ROI.
BTL Marketing & Activations
* Plan and execute apartment activations, society campaigns, exhibitions, kiosks, corporate activations, and local marketing events.
* Organize roadshows, referral campaigns, and promotional activities.
* Generate high-quality leads through offline marketing initiatives.
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Vendor & Event Management
* Coordinate with event agencies, branding vendors, and promotional partners.
* Manage event logistics, branding materials, and on-ground execution.
* Ensure all marketing activities are delivered on time and within budget.
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Lead Generation
* Work closely with the Sales and Pre-Sales teams to ensure timely follow-up of campaign-generated leads.
* Track lead quality, conversions, and campaign performance.
* Recommend new marketing initiatives to improve lead generation and customer engagement.
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Brand Visibility
* Ensure consistent brand communication across all ATL and BTL activities.
* Support showroom launches, promotional events, and marketing campaigns.
* Manage marketing collateral, standees, brochures, and promotional merchandise.
Reporting & Analysis
* Prepare campaign performance reports and marketing MIS.
* Track campaign ROI, budgets, and vendor performance.
* Provide recommendations to improve future marketing initiatives.
**Requirements**
* Bachelor's degree in Marketing, Business Administration, or a related field.
* 2–3 years of experience in ATL/BTL marketing, brand activation, or event marketing.
* Experience in the **interior design, real estate, retail, or home improvement industry** is preferred.
* Strong communication, planning, and vendor management skills.
* Willingness to travel within Pune for events and activations.
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**Key Performance Indicators (KPIs)**
* Qualified leads generated through ATL & BTL campaigns
* Campaign ROI and marketing effectiveness
* Number of successful events and activations
* Brand visibility and reach
* Budget adherence
* Vendor performance and execution quality
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**Why Join SpazioLiv?**
* Opportunity to work with a fast-growing premium interior brand.
* Exposure to large-scale marketing campaigns and brand activations.
* Career growth in branding and marketing.
* Competitive salary with performance-based incentives.
**Apply Now:** [[email protected]]
Pay: ₹10,086.65 - ₹32,534.11 per month
Work Location: In person
