Community & Influencer Manager
Department: Marketing
Location: Kharghar
Employment Type: Full-time
Experience: 1–4 years
About the Role
We are looking for a Community & Influencer Manager to build and manage a strong network of influencers, creators, educators and online communities across India.
The primary responsibility will be to identify relevant influencers across India, approach them, onboard them into our referral/affiliate program, and drive customer acquisition through their audience and content.
This is a performance-driven role where success will be measured not only by the number of influencers onboarded, but by the quality, activity and business generated through the creator network.
Key Responsibilities
1. Influencer & Creator Discovery
* Identify relevant influencers and creators across India.
* Build a database of creators in:
* Personal Finance
* Investing
* Stock Market
* Mutual Funds
* Business & Entrepreneurship
* Tax & Financial Planning
* FinTech
* Career & Education
* Money & Lifestyle
* Identify creators across Instagram, YouTube, LinkedIn, Telegram, WhatsApp communities and other relevant platforms.
* Focus on nano, micro and mid-sized creators with relevant and engaged audiences.
* Evaluate creators based on audience quality, engagement, credibility, content quality and conversion potential.
2. Influencer Outreach & Onboarding
* Reach out to creators through Instagram, WhatsApp, email, LinkedIn and calls.
* Pitch the company’s creator/referral/affiliate program.
* Explain the program, earning opportunity, product and campaign requirements.
* Negotiate commercial terms wherever required.
* Onboard interested creators into the program.
* Ensure every onboarded creator receives their unique referral link/code/tracking mechanism.
3. Build the Creator Community
* Develop long-term relationships with influencers and creators.
* Build a strong Pan-India community of finance creators and partners.
* Regularly communicate new products, campaigns, offers and updates.
* Keep creators engaged and motivated to promote the brand consistently.
* Identify high-performing creators and develop them into long-term brand partners.
* Build relationships with finance communities, student communities, professional communities and niche online groups.
4. Drive Referral & Affiliate Growth
* Encourage creators to actively promote their referral links/codes.
* Track creator-wise clicks, leads, registrations, conversions and revenue.
* Identify creators generating the highest-quality customers.
* Develop strategies to increase activity from existing creators.
* Reactivate inactive creators.
* Scale high-performing creators and replicate successful partnerships.
* Continuously experiment with different creator categories, content formats and incentive structures.
5. Campaign Management
* Plan and execute influencer campaigns around product launches, offers and key business initiatives.
* Share campaign briefs and communication guidelines with creators.
* Coordinate content requirements, timelines and approvals.
* Work closely with the internal marketing and creative teams.
* Ensure influencer content is aligned with brand guidelines and applicable financial advertising/compliance requirements.
6. Community Development
* Identify and build relationships with relevant online communities across India.
* Explore partnerships with finance educators, student communities, professional groups and financial-content platforms.
* Identify opportunities for webinars, workshops, creator events and community activations.
* Develop initiatives that turn one-time audiences into long-term communities.
7. Reporting & Analytics
Maintain regular performance reports covering:
* Creators identified
* Creators contacted
* Creators onboarded
* Active creators
* Content generated
* Referral clicks
* Leads/registrations
* Conversions
* Revenue generated
* Creator-wise performance
* Conversion rate
* Cost per acquisition / payout
* Top-performing creators
* Creator retention and reactivation
Key Performance Indicators
The primary KPIs will be:
Area KPI
Creator Acquisition New creators onboarded
Creator Activation % of onboarded creators actively promoting
Community Active creator/partner base
Lead Generation Leads generated through creators
Conversion Customer conversions
Revenue Revenue generated through creator/referral channel
Efficiency Cost per acquisition / ROI
Retention Repeat activity from creators
Partnerships High-value long-term creator partnerships
Requirements
* 1–4 years of experience in influencer marketing, affiliate marketing, community management, partnerships, business development or growth marketing.
* Strong understanding of India’s creator/influencer ecosystem.
* Good understanding of Instagram, YouTube, LinkedIn, Telegram and WhatsApp communities.
* Excellent communication, negotiation and relationship-building skills.
* Comfortable with cold outreach, DMs, calls and persistent follow-ups.
* Strong analytical and target-oriented mindset.
* Comfortable working with Excel/Google Sheets and basic performance metrics.
* Interest or experience in finance, investing, fintech or financial content is preferred.
* Ability to work independently and build a network from scratch.
Important
Because this is a finance-sector brand, the candidate must understand that creator communication and promotional content need to follow the company’s approved communication and compliance guidelines.
The role is focused on partnerships and growth, not on providing financial advice or creating unauthorised financial recommendations.
Ideal Candidate
The ideal candidate is someone who can look at the Indian creator ecosystem and identify:
Who has the right audience → how to approach them → how to onboard them → how to activate them → and how to turn their audience into measurable business.
You will be responsible for building the company’s Pan-India creator and community acquisition engine.
Core Responsibility
Find → Approach → Onboard → Activate → Track → Optimise → Scale
Pay: From ₹25,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
Work Location: In person
