We are looking for a results-driven Channel Sales Manager to build, manage, and grow our partner/channel ecosystem for Eazy’s ERP, DMS, SFA, Tally-integrated solutions, and Cloud/SaaS platforms. The ideal candidate brings proven experience in channel partner management, strong Tally knowledge, and the ability to drive indirect sales revenue through a network of resellers, distributors, and channel partners.
This role requires a deep understanding of channel dynamics, partner enablement, and the ability to expand our reach across key geographies and verticals.
Key Responsibilities
Channel Partner Development & Management
✔Identify, onboard, and manage a robust network of channel partners, resellers, and distributors across assigned regions
✔Build strong, long-term relationships with existing and new channel partners to drive sustained revenue growth
✔Set and monitor partner targets, revenue quotas, and performance metrics on a monthly and quarterly basis
✔Conduct regular partner reviews, business planning sessions, and co-selling activities
Tally Integration & Product Expertise
✔Leverage deep Tally knowledge to position Eazy’s Tally-integrated ERP solutions effectively in the market
✔Train and enable channel partners on Tally-integrated workflows, product features, and solution benefits
✔Serve as a subject-matter expert for Tally + ERP integration queries from partners and customers
✔Stay updated on Tally product updates, new versions, and integration enhancements
Sales Enablement & Lead Generation
✔Drive lead generation through channel partners by providing marketing collateral, demos, and sales tools
✔Conduct joint sales calls, presentations, and software demonstrations with and through partners
✔Maintain a healthy partner-driven pipeline with accurate revenue forecasts
✔Coordinate with the internal sales team to manage partner-sourced deals from lead to closure
Partner Enablement & Training
✔Organize and deliver regular training programs, product workshops, and certification sessions for channel partners
✔Ensure partners are equipped with the knowledge and tools to independently pitch, demo, and close deals
✔Create and distribute sales playbooks, battle cards, and competitive intelligence to the partner network
Market Expansion & Territory Management
✔Identify new geographies, verticals, and market segments to expand the channel ecosystem
✔Develop go-to-market strategies in collaboration with partners for new territory penetration
✔Monitor competitor channel strategies and recommend counter-measures to retain partner loyalty
Reporting & Analytics
✔Track and report all channel sales activities, partner performance, and pipeline health on a regular basis
✔Prepare MIS reports, channel performance dashboards, and business review presentations
✔Collaborate with product, marketing, and implementation teams for seamless partner-driven deal execution
Skills & Competencies
Required Skills
- Mandatory: Hands-on experience with Tally (TallyPrime / Tally ERP 9) – deeply familiar with its features, workflows, and integration capabilities
- Mandatory: Proven experience managing channel partners, resellers, or distribution networks
- Strong ability to build and nurture partner relationships and drive indirect sales
- Excellent communication, negotiation, and partner engagement skills
- Ability to manage multiple partners and geographies simultaneously
- Self-motivated with a target-driven mindset and high ownership
- Willingness to travel for partner meetings, field visits, and industry events
Technical & Domain Competencies
- Deep understanding of Tally and its ecosystem – mandatory requirement
- Knowledge of ERP, DMS, SFA, CRM, or B2B enterprise solutions
- Exposure to manufacturing, distribution, FMCG, or retail sectors preferred
- Familiarity with cloud-based and SaaS commercial models is a strong advantage
- Experience with CRM tools and pipeline management systems
Qualifications & Experience
- Bachelor’s/Master’s degree in Business Administration, Sales, or a related field
- 3–8 years of proven experience in channel sales or partner management
- Tally experience is mandatory – candidates without Tally knowledge will not be considered
- Demonstrated experience building and managing a channel partner network
- Exposure to ERP / CRM / DMS / SFA or B2B software sales through channel partners
- Strong track record of consistently meeting or exceeding channel sales targets
Perks & Rewards
- Attractive Incentives & Performance-Based Rewards
- Monthly & Quarterly Recognition Programs
- Festival Celebrations & Team Engagement Activities
- Employee Appreciation Programs
- Growth-Based Salary Reviews
- Competitive Compensation Package
- Travel opportunities and leadership exposure
- Work-Life Balance Initiatives
Employee Benefits
- Career Development Support
- Friendly & Inclusive Workplace
- Team Outings & Engagement Activities
- Exposure to Leadership & Strategic Accounts
- Internal Growth Opportunities
Why Join Eazy?
Work with one of India’s fastest-growing ERP, DMS, and SFA enterprise suites. Engage with leading brands across Manufacturing, Retail, F&B, Automobile, FMCG, and Consumer Durables. High-growth environment with clear career progression for high performers.
“ Working at Eazy helped me grow into a leadership role within a year.�
