Job Title: Area Sales Manager – North India
Department: Franchisee & Retail
Location: Based in covering North Indian states
Experience: 3–5 years in garment/apparel sales
Base Location: Ludhiana
Job Summary
We are seeking a performance-driven Area Sales Manager (ASM) to manage and grow sales across North India for Duke’s garment division. The ideal candidate will be responsible for driving secondary sales, managing franchisee relationships, expanding market presence, and ensuring the smooth functioning of Duke’s brand outlets and MBO partners in the region.
Key Responsibilities
- Manage sales targets, secondary billing, and stock rotation across North Indian states
- Handle existing franchisee stores, MBOs, and retail partners; identify new potential channels
- Appoint and train distributors/channel partners and ensure profitable partnerships
- Monitor sell-through performance, stock coverage, and product assortment per market
- Conduct store visits, and trade engagement activities
- Collaborate with merchandising, VM, supply chain, and marketing teams for effective execution
- Execute schemes, promotions, local campaigns, and ensure visibility at retail level
- Submit daily/weekly MIS reports, sales forecasting, and competition tracking
- Oversee new store rollouts and assist in training front-end sales teams
Key Skills & Competencies
- Strong knowledge of garment/apparel channel sales
- Hands-on experience with retail partner management, field sales, and distribution
- Excellent negotiation, communication, and team-handling abilities
- Proficient in MS Excel, ERP tools, and reporting dashboards
- Willingness to travel extensively within North India
Preferred Background
- Graduate / MBA in Sales, Marketing, or Retail Management
- Experience managing UP, Jammu, Punjab, Haryana, Delhi-NCR, Rajasthan, or Uttrakhand
Job Type: Full-time
Pay: ₹30,000.00 - ₹50,000.00 per month
Application Question(s):
- Do you have 5–8 years of experience in garment/apparel sales or business development?
- Have you previously handled North India territories such as Jammu, Uttar Pradesh, Delhi-NCR, Punjab, Haryana, or Uttarakhand?
- Have you managed franchisee stores (FOFO/COCO) or Multi-Brand Outlets (MBOs) in your previous roles?
- Are you experienced in appointing, training, and managing distributors or channel partners?
- Do you regularly track and report on secondary sales, stock movement, and sell-through performance?
- Have you been responsible for achieving monthly/quarterly sales targets and collections?
- Are you familiar with beat planning, store visits, and local retail marketing initiatives?
- Are you open to frequent travel across North Indian states for market visits and partner reviews?
Work Location: In person
