Main Purpose of the position / Key responsibility areas
- Research and Consumer In-sighting
o Role focused on primary and secondary research on consumer in-sighting & consumer fore-sighting.
o Audit the FPC - ensuring all factors are considered and SOPs are followed.
- Marketing Support and Launch Planning:
o Provide the inputs for relevant marketing support to enhance brand performance.
o Strategies, execute and evaluate Movie Premiere/ channel launches.
- Programming/ Scheduling Support:
o Analyse data and provide inputs to enable scheduling/ programming changes for Viewership maximisation.
o Plan On-air elements, provide insights to better on-air efficiencies.
Co-ordinate with multiple teams for smooth functioning of the Channel.
