Job Title: Email Marketing Specialist
Description: - Seeking an experienced Email Marketing Specialist/Consultant to manage end-to-end email marketing and lead generation activities. The role involves generating B2B leads through platforms like LinkedIn and Apollo.io, executing targeted outreach campaigns, optimizing email deliverability, and driving conversions through strategic email marketing and automation.
Required Skills:
· 4–7 years of proven experience in Email Marketing and Lead Generation.
· Generate high-quality B2B leads using LinkedIn, Apollo.io, Sales Navigator, ZoomInfo, and other lead sourcing platforms.
· Create engaging cold email sequences, email marketing campaigns, drip campaigns, newsletters, and follow-up emails.
· Manage bulk email campaigns, multiple sending domains/accounts, and ensure high inbox deliverability.
· Expertise in email automation workflows, lead nurturing, and campaign management tools.
· Analyze campaign performance metrics including open rates, CTRs, response rates, conversions, and ROI.
· Prepare performance reports and implement optimization strategies to improve campaign effectiveness.
· Monitor spam rates, bounce rates, sender reputation, and domain health.
· Conduct A/B testing on subject lines, email content, and outreach strategies for continuous improvement.
· Ensure compliance with email marketing regulations, anti-spam policies, and industry best practices.
· Good understanding of SPF, DKIM, DMARC, inbox optimization, and email deliverability standards.
· Excellent English communication, copywriting, analytical, and problem-solving skills
Preferred Qualifications:
· Experience working with international markets and global clients.
· Prior experience in the Real Estate industry is highly preferred.
· Basic knowledge of SEO, keyword research, and digital marketing concepts.
· Understanding of sales funnels, lead nurturing, and customer engagement strategies.
· Ability to manage multiple campaigns and work in a target-driven environment.
Pay: ₹500,000.00 - ₹1,000,000.00 per year
Benefits:
- Food provided
- Provident Fund
Work Location: In person
