Job Purpose:
To manage the product marketing and product management of the new primary application Air-GIS insulated switchgear as well as the traditional AIS primary ranges, to ensure customers present and future needs are met profitably and to co-ordinate product promotion both internally and externally to ensure maximum awareness both in the UK and international markets. Support the global roadmap and strategy for the product range, drive new product development and launches as part of the international team within Lucy Electric.
Job Context:
The primary switchgear range is a new offer central to the continued growth of the Lucy Electric business; the role is critical to the introduction of this offer in the global market. Understanding of regional legislation, markets and applications shall be used to ensure the offer is developed and marketed correctly ensuring successful product launch to the target markets and fully supporting the offer during its lifetime.
Job Dimensions:
The role will be home based / Lucy Electric hybrid office based, visits to Lucy Electric offices, manufacturing units and customers will be required as will supporting exhibitions and events both in the UK and overseas locations.
Key Responsibilities;
Current Offer Management -
Responsible with the Global Head of Product management for the control and management of the current and any future primary application switchgear offers through its lifecycle. This shall also include working with other digital products for integration and co-ordination of these offers into the offer. This includes being part of the current tender escalation and approval process. Maintenance control and update and issue of all sales and marketing collateral. Creation and maintenance of any standard offer decision trees and management of the implementation into Tacton / configurator tendering tool. Produce up to date collateral to support the sales, technical teams and agents/distributors e.g. brochures, presentations, white papers, technical documentation and ensure the internet and intranet are populated with the up-to-date collateral.
Sales Support -
Update and support the global sales managers on a regular basis on any offer updates which would affect the technical offer or application. Provision of ad-hoc support to global sales and tendering functions in the form of technical or application support, review of technical specifications completion of technical schedules and submission of appropriate type test certificates. Creation of any sales specific tools as requested such as white papers, price lists or custom collateral.
Customer Support -
Support global sales with direct interaction with their customers where required. This may range from attending meetings to present the offer to delivering specific training sessions to the end users. Attendance at global customer events and exhibition to present the offer shall be required as will support of new product launches.
New Product Development (NPD) -
Identification by conducting market research and customer visits to understand the precise needs, challenges and problems faced by our current and future customers. Creating Market Requirement Documents and Special Projects forms for local and global markets and owning the NPD process to ensure products are delivered on time and to budget. Offering continued support to Engineering and sales during the NPD process. Defining, leading and owning product road maps globally and locally, working with our global offices and agents to understand and interpret our customers’ requirements.
Marketing -
Obtain data to analyse and report on the market positioning of the offer within the local and global markets, segments and sectors. Monitoring and interpreting market tends and competitors, analysing any opportunities and threats that may be present. This will include analysing current data for to understand historic trends and using various channels to obtain competitor and market share information. Develop and deploy the marketing strategy for their product ranges to maximise sales.
Secondary Activities /Tasks -
Working collaboratively with other Lucy Group business to ensure the full width of wallet is leveraged within the customer segments.
To undertake any other duties and responsibilities as required / instructed by your direct line manager.
Minimum Qualifications, Knowledge and Experience:
Higher Level qualification in Electronic Engineering or related subject held from an accredited university.
Minimum 2 years’ experience around MV transmission or distribution networks.
Knowledge of primary application switchgear and associated protection schemes.
High level of English (spoken and written).
Job Specific Skills:
Team player, results-focused, determined, and responsible.
Ability to manage multiple projects
Good people management skills and good customer handling skills.
Computer literacy.
Strategic thinking, enthusiastic, able to work under pressure, initiative and strong analytical skill.
Excellent Presentation & Communication skills.
Behavioral Competencies:
Strong “customer comes first” focus and delivering on commitments
Proactive; takes the initiative and effectively deals with resistance
Assertive, tenacious and willing to challenge when required
Strong work orientation, taking ownership to deliver on time, every time.
Forms effective relationships with key stakeholders across the matrix
Precise and to the point
Responsibilities:
1) Marketing: Develop and/or deliver a plan for significant aspects of a product, service, or marketing area under guidance from senior colleagues.
2) Brand Strategy and Effectiveness: Manage brand(s) and coordinate brand support activities, using brand tracking and/or performance analysis to inform future brand activities.
3) Brand Positioning: Assist in achieving brand positioning and contribute ideas to brand plans.
4) Marketing Impact Assessment: Support the collection of data and participate in reviews of marketing activities to identify opportunities for improvements.
5) Data Collection and Analysis: Conduct research using primary data sources, and select information needed for the analysis of key themes and trends.
6) Portfolio Management: Plan and deliver small projects or workstreams, using an appropriate project management methodology to give assurance that intended outcomes are achieved.
7) Product and Solution Development: Define and deliver products and services that meet customer needs by selecting the best possible approaches available within established systems.
8) Product Management: Monitor all aspects of a product life cycle, including long- and short-term development and marketing. Perform analyses to stay abreast of trends in the marketplace and ensure the product's competitive position.
9) Stakeholder Engagement: Contribute to stakeholder engagement by identifying stakeholders; by finding out their needs, issues, and concerns; and by reacting to these needs, issues, and concerns, arranging meetings and events and drafting supporting materials to promote understanding and commitment.
10) Budgeting: Deliver a budget for an area of the organization or conduct complex analyses on budget progress in other areas of the organization.
11) Personal Capability Building: Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. Maintain an in-depth understanding of technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.
Educational Requirements: Bachelor's Degree or Equivalent Level
General Experience Requirement: Experience enables job holder to deal with the majority of situations and to advise others (Over 3 years to 6 years)
Managerial Experience Requirement: Experience of general supervision of more junior colleagues (7 to 12 months)
