Job Description– Generative Engine Optimization (GEO) Executive
Company: AdsGrip
Location: Jaipur (Work From Office)
Experience: 1–2 Years
Employment Type: Full-Time
*About AdsGrip*
AdsGrip is a performance-driven digital marketing agency with 9 years of experience focused on helping brands grow through innovative marketing strategies. As search evolves from traditional search engines to AI-powered answer engines, we’re looking for a Generative Engine Optimization (GEO) Executive to help our clients improve their visibility across platforms like ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews etc.
*Role Overview*
We are looking for a proactive and detail-oriented GEO Executive who understands the changing search landscape and can optimize content to improve brand visibility on AI-powered search and answer engines. The ideal candidate should have a strong foundation in SEO, content strategy, and emerging AI search trends.
*Key Responsibilities*
* Develop and execute Generative Engine Optimization (GEO) strategies for clients across industries.
* Monitor and improve brand visibility on AI platforms such as ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews.
* Conduct AIEO (AI Engine Optimization) and GEO audits to identify visibility gaps and opportunities.
* Optimize website content, FAQs, blogs, and landing pages to increase the chances of being cited by AI engines.
* Perform keyword and intent research aligned with conversational and AI-driven search behaviour.
* Create content briefs and recommend improvements to make content more structured, authoritative, and citation-worthy.
* Track brand mentions and AI-generated responses across different platforms.
* Collaborate with SEO, content, and development teams to implement optimization recommendations.
* Stay updated with the latest trends, algorithm changes, and best practices related to GEO and AI search.
* Prepare monthly performance reports and share actionable insights with internal teams and clients.
*Required Skills & Qualifications*
* 1–2 years of experience in SEO, Content Marketing, or Digital Marketing.
* Understanding of SEO fundamentals, on-page optimization, and content strategy.
* Knowledge of Generative Engine Optimization (GEO) and AI search ecosystems.
* Familiarity with platforms such as ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
* Strong analytical and research skills.
* Excellent written and verbal communication skills.
* Experience with tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar tools.
* Ability to interpret data and derive actionable recommendations.
* Curiosity and willingness to experiment with emerging AI technologies.
*Good to Have*
* Experience in creating FAQ-based and entity-driven content strategies.
* Understanding of schema markup and structured data.
* Exposure to ORM and brand reputation management.
* Hands-on experience with AI tools for research and content optimization.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
