- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing,email, social media and display advertising campaigns, in line with brand plans and business priorities
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages
- Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels
- Using A/B testing to optimize digital marketing performance
- Analyzing the results and effectiveness of campaigns to deliver actionable
- insights and recommendations and generating monthly reports on the digital marketing portfolio
- Working on Search Engine Optimization and app store optimization
- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
- Expert in Google Analytics and Adobe Analytics.
Skill Requirements
- Google AdWords
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Website Design
- Brand Storytelling
- Excellent Communication Skills
Job Types: Full-time, Permanent
Pay: ₹15,094.66 - ₹30,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
