Key Responsibilities
- Create engaging, original, and audience-focused content for the organization's digital platforms, including social media, websites, blogs, email campaigns, newsletters, brochures, presentations, and promotional materials.
- Develop content for social media posts, reels, videos, stories, campaigns, announcements, events, achievements, and admission-focused initiatives to support brand awareness, audience engagement, and lead generation.
- Manage the organization's social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and other relevant digital platforms.
- Plan and maintain the social media content calendar, determining what to post, when to post, the appropriate platform and format, and the communication approach based on audience preferences and organizational objectives.
- Ensure all content, creatives, captions, campaigns, and digital communication are aligned with the organization's brand guidelines, tone of voice, messaging, and visual identity.
- Research industry trends, educational topics, competitor content, audience interests, social media trends, and emerging formats to generate fresh and relevant content ideas.
- Collaborate with design, marketing, admissions, academic, HR, and other internal teams to develop impactful content and integrated digital campaigns.
- Assist in scripting videos, reels, webinars, promotional campaigns, and other digital communication initiatives.
- Proofread, edit, and optimize content to ensure grammatical accuracy, clarity, consistency, readability, SEO alignment, and adherence to digital marketing best practices wherever applicable.
- Monitor social media performance, including reach, engagement, audience growth, impressions, views, and other relevant metrics, and recommend improvements to enhance content performance and audience reach.
- Stay updated with social media algorithms, platform updates, digital marketing trends, and audience behaviour to improve the organization's digital presence and engagement.
- Maintain content and social media performance reports and ensure timely execution of content and communication requirements.
Skills & Qualifications
- Bachelor's degree and 1-3 years of experience in content writing and Social Media Management.
- Excellent written and verbal communication skills in English.
- Good understanding of social media platforms, content planning, audience engagement, social media trends, platform-specific content formats, and performance metrics.
- Knowledge of SEO, social media content strategies, and digital marketing trends.
- Ability to manage multiple projects and meet deadlines.
- Strong attention to detail with exceptional proofreading skills.
- Experience in the education or EdTech industry will be an added advantage.
APPLY NOW: [email protected]
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
