Performance Marketing Specialist (In-House)
Brand: SUYU India Skincare Location: Jubilee Hills, Hyderabad (Full-time, in-office) Experience: 2–5 years in performance marketing, preferably D2C / beauty Reports To: Founder / Head of Marketing CTC: ₹6–7 LPA
About SUYU
SUYU India is India’s first organic, superfood-based skin and haircare brand. Founded in 2022, we are an internet-first D2C brand on a mission to empower the clean beauty revolution. We redefine daily self-care by crafting 100% clean, ethically sourced products powered by nutrient-rich superfoods, superherbs, and adaptogens. From our highly-rated Astaxanthin Night Elixirs to our Turmeric De-Tan lines, we pride ourselves on delivering transparent, highly effective, and natural radiance to our growing community.
The Role
You will own paid acquisition end to end and be accountable for business outcomes, not just campaign metrics. The role sits close to leadership with high ownership and direct influence on growth decisions.
Responsibilities
1. Plan, launch and optimise campaigns across Meta Ads, Google Ads and YouTube
2. Manage budgets for profitable growth; own ROAS, MER, CAC, CPA, CVR and AOV
3. Build prospecting, retargeting, lookalike and remarketing strategies
4. Brief and iterate on UGC, video ads and hooks with the creative team
5. Run structured A/B tests across creatives, audiences, offers and landing pages
6. Analyse the funnel from ad to checkout, identify drop-offs and drive CRO fixes
7. Deliver daily, weekly and monthly reporting with product-level profitability
8. Track competitors, test new acquisition channels and maintain an experimentation roadmap
Requirements
1. Hands-on experience with Meta Ads Manager and Google Ads
2. Working knowledge of GA4, Meta Pixel & Conversions API, and Google Tag Manager
3. Practical use of Claude and other AI tools for research, analysis, content and automation
4. Familiarity with Windsor ai or similar reporting/attribution tools
5. Experience with CRM and marketing automation tools
6. Strong analytical thinking and comfort working with numbers
Preferred
Skincare, beauty or wellness brands · Shopify · influencer and UGC campaigns · CRO and landing-page optimisation
Who We're Looking For
Someone who can look at the data and answer four questions clearly: What's working? What isn't, and why? What do we test next? How do we scale it profitably?
To Apply
Share your CV along with examples and results from campaigns you have managed.
Pay: ₹600,000.00 - ₹700,000.00 per year
Work Location: In person
