Job Title: Area Sales Executive (ASE)
Location: Kolkata, West Bengal
Job Type: Full Time | Field Sales Role
Job Overview:
We are looking for a dynamic Area Sales Executive / Area Sales Officer – Auto to drive merchant expansion, product adoption, and sales growth in the assigned territory. The role involves managing retailers, increasing product penetration, improving transaction performance, and achieving business targets.
Note : We are looking for Tyre Sales Professionals with strong experience in the Two-Wheeler Tyre – Consumer/Passenger Retail Business (B2C) segment
Key Responsibilities:
- Drive merchant acquisition and expand product distribution in assigned territory.
- Increase product usage and adoption among existing merchants.
- Achieve sales targets through repeat transactions and revenue growth.
- Execute local sales campaigns, promotions, and activation programs.
- Ensure smooth rollout of new product launches.
- Build and maintain strong relationships with retailers and key merchants.
- Monitor market trends, competitor activities, and provide field insights.
- Track daily sales activities and performance metrics.
Key Performance Indicators (KPIs):
- Active merchant base growth
- Monthly transaction/value growth
- Product penetration
- Territory sales achievement
- Merchant engagement & retention
Candidate Requirements:
- ASE: Minimum 5 years of experience
- ASO: Minimum 2 years of experience
- Minimum 75% experience in tyre field sales preferred
- Current designation: ASE / ASO
- Strong territory handling and relationship management skills
- Proven track record in achieving sales targets
Preferred Industry Background:
Candidates from tyre/automotive industry:
- MRF Tyres
- Apollo Tyres
- JK Tyre
- CEAT
- Balkrishna Industries
- Bridgestone
- Goodyear
- Michelin
- TVS Srichakra
Skills Required:
- Field Sales
- Territory Management
- Dealer / Retailer Management
- Channel Sales
- Distributor Management
- Business Development
- Relationship Management
- Target Achievement
- Market Expansion
- Customer Handling
Other Requirements:
- Local language + Basic English + Hindi preferred
- Field work: 6 days/week (11 AM – 8 PM)
- Fixed salary + Incentives
Pay: ₹650,000.00 - ₹800,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
