Location: Noida
Experience: 2 to 5 Years
We are seeking a Sales Development Representative (SDR) with 2–5 years of experience in lead generation, prospecting, and outbound sales activities. The SDR will play a key role in identifying potential customers, initiating conversations, and qualifying leads to build a strong sales pipeline. The ideal candidate should be highly motivated, target-driven, and skilled at engaging prospects through multiple channels (calls, emails, LinkedIn, etc.), ultimately supporting the sales team in closing deals.
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Lead Generation & Prospecting
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Research and identify potential clients in target markets.
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Generate qualified leads through outbound calls, emails, and social outreach.
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Pipeline Building
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Maintain and update CRM with accurate prospect and lead data.
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Nurture leads and schedule discovery/introductory meetings for the sales team.
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Initial Qualification
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Understand customer needs, challenges, and decision-making processes.
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Qualify leads based on budget, authority, need, and timeline (BANT/CHAMP framework).
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Collaboration with Sales Team
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Work closely with Business Development Managers/Account Executives to hand over qualified opportunities.
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Share prospect insights to improve conversion strategies.
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Market Intelligence
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Track industry trends, competitor activities, and target account movements.
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Provide feedback to marketing on campaign effectiveness.
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Performance Tracking
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Achieve monthly/quarterly targets on meetings scheduled, opportunities created, and pipeline value.
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Prepare regular reports on outreach efforts and outcomes.
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Proficiency with CRM tools (HubSpot, Salesforce, Zoho, or similar).
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Experience with email automation, lead generation, and prospecting tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.).
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Strong knowledge of MS Office/Google Workspace for reporting.
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Excellent communication and persuasive skills (spoken and written).
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Strong interpersonal skills with the ability to engage decision-makers.
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Resilience and persistence in handling rejections.
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Strong organizational and time-management skills.
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Target-driven and self-motivated with a growth mindset.
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Prior experience in B2B SaaS / IT services sales.
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Understanding of sales frameworks like SPIN, MEDDIC, or Challenger Sale.
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Exposure to marketing automation platforms (Mailchimp, HubSpot, Marketo).
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Familiarity with analytics dashboards to track prospect engagement.
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2 to 5 years of proven experience as an SDR, Inside Sales Executive, or Lead Generation Specialist.
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Prior exposure to international markets (US/Europe/APAC) will be a strong advantage.
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Qualified Leads Generated: Number of sales-ready opportunities created.
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Meetings/Demos Booked: Conversion of outreach to scheduled sales interactions.
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Pipeline Contribution: Value of opportunities added to sales pipeline.
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Outreach Metrics: Number of calls, emails, LinkedIn connects sent per week.
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Conversion Rate: % of leads moving from MQL SQL Opportunity.
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Target Achievement: % of quota achieved (monthly/quarterly).
