Digital Marketer Executive
Department:
Training & Academic Operations
Location:
Cochin, Ernakulam
Reports To:
Head of Training & Development / Operations Manager/Director
Job Description:
The Digital Marketer Executive at CADCENTER Cochin is responsible for both training students in digital marketing and implementing marketing strategies to promote CADCENTER’s courses. This role involves delivering high-quality training, developing digital marketing campaigns, generating leads, Tele calling and optimizing online presence to drive student enrolments and business growth.
Key Responsibilities:1. Training & Curriculum Development
- Conduct classroom and online training sessions on SEO, SEM, PPC, Social Media Marketing, Content Marketing, Email Marketing, and Web Analytics.
- Design and update course materials, training modules, and hands-on project assignments.
- Provide students with live project experience and campaign management using Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.
- Guide students in building digital marketing portfolios, certifications (Google Ads, HubSpot, etc.), and career preparation.
2. Digital Marketing Strategy & Execution
- Plan and execute SEO strategies, social media marketing, PPC campaigns, and content marketing to enhance CADCENTER’s digital presence.
- Optimize the company’s website for higher search rankings and lead conversions.
- Manage Google Ads, Facebook Ads, LinkedIn Ads, and paid promotions to drive student enrolments.
3. Social Media & Content Marketing
- Develop and manage engaging content across Instagram, Facebook, LinkedIn, Twitter, and YouTube.
- Create content for blogs, newsletters, case studies, and email marketing campaigns.
- Monitor social media trends and implement engagement strategies to attract potential students.
4. Lead Generation & Conversion Optimization
- Develop and optimize landing pages, lead funnels, and retargeting campaigns to drive inquiries.
- Track lead conversion rates, ad performance, and customer engagement to improve ROI.
- Use WhatsApp marketing and email automation to nurture leads.
5. Student Mentorship & Performance Analysis
- Assess student performance through assignments, quizzes, and project evaluations.
- Guide students on career opportunities, internships, and job placements.
- Track and analyze campaign performance, website traffic, engagement, and conversion rates.
- Provide weekly and monthly reports to management with insights and improvement strategies.
Key Skills & Qualifications:
Education & Experience:
- Bachelor’s/Master’s degree in Marketing, Digital Media, Business Administration, or a related field.
- 0–2 years of experience in digital marketing, PPC, SEO, or training.
- Freshers with strong digital marketing knowledge can also apply.
Technical Skills:
- Expertise in Google Ads, Facebook Ads, SEO, SEM, PPC, Email Marketing, and Social Media Management.
- Proficiency in Google Analytics, SEMrush, HubSpot, and other marketing tools.
- Strong understanding of lead generation, influencer marketing, and campaign management.
Soft Skills:
- Tele calling skill
- Excellent presentation, communication, and mentoring skills.
- Ability to engage and motivate students while driving business growth.
- Passion for education and digital marketing innovation.
Why Join CADCENTER?
- Opportunity to lead digital marketing education and business growth strategies.
- Work with an industry-leading training enterprise.
- Competitive salary, benefits, and career development opportunities.
Job Types: Full-time, Part-time, Permanent, Fresher
Pay: ₹12,000.00 - ₹15,000.00 per month
Benefits:
Work Location: In person
