Performance Marketing Executive (1–2+ Years Experience)
Company: XOTO (Dubai, UAE)
Job Type: Full-Time
Work Mode: Remote (Work From Home)
Working Days: Monday to Saturday
Working Hours: 9:30 AM – 6:30 PM IST
Compensation: Salary as per experience, skills, and performance.
About XOTO
XOTO is a Dubai-based PropTech company transforming the real estate experience through technology, innovation, and data-driven marketing. We are looking for a Performance Marketing Executive who can plan, execute, optimize, and scale paid advertising campaigns to generate high-quality leads and maximize ROI.
Key Responsibilities
- Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and YouTube Ads.
- Monitor campaign performance and optimize bidding strategies, audience targeting, creatives, placements, and budgets to improve ROI.
- Conduct keyword research, competitor analysis, and audience segmentation.
- Set up and manage conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Analyze campaign data and prepare performance reports with actionable insights.
- Perform A/B testing for creatives, landing pages, ad copy, audiences, and campaign strategies.
- Optimize campaigns based on KPIs such as CPL, CPA, CTR, ROAS, conversion rate, and lead quality.
- Manage remarketing and retargeting campaigns.
- Work closely with the creative and content teams to develop high-performing ad creatives.
- Stay updated with platform updates, advertising policies, and industry best practices.
- Ensure campaign budgets are effectively allocated and optimized for maximum performance.
Requirements
- 1–2+ years of experience in Performance Marketing or Paid Media.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Good understanding of LinkedIn Ads and YouTube Ads.
- Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Strong knowledge of campaign optimization, bid strategies, conversion tracking, audience targeting, attribution, and performance analysis.
- Experience managing lead generation and conversion-focused campaigns.
- Ability to analyze data and make performance-driven decisions.
- Strong communication, analytical, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines in a remote work environment.
Preferred
- Previous agency experience is highly preferred.
- Experience running campaigns for the real estate or PropTech industry is a plus.
- Experience with Amazon Ads, Flipkart Ads, or X (Twitter) Ads is an added advantage.
- Knowledge of landing page optimization and CRO is a plus.
- Experience with CRM integrations and marketing automation tools is an advantage.
Certifications (Preferred)
- Google Ads Certification
- Google Analytics Certification
- Meta Blueprint Certification
Application Requirement
Please share your updated resume along with details of the ad platforms you've worked on, campaign budgets managed, key performance metrics achieved (CPL, CPA, ROAS, etc.), certifications, and your LinkedIn profile.
Pay: From ₹30,000.00 per month
Work Location: Remote
