Job Title: Digital Marketing Specialist
Work Location: sarvanampatti, Coimbatore
Job summary:
You will own and execute the foundation's complete digital marketing - from SEO and social media to paid ads and content. You will work directly with leadership to drive online awareness, donor engagement, and volunteer outreach.
About the company:
Thatha Patti Elders Foundation is a Coimbatore-based elder care center and dedicated home for senior citizens. We run elder care programs and awareness campaigns across Tamil Nadu. We are looking for a Digital Marketing Specialist to grow our digital presence and amplify our social mission.
Responsibilities:
- Plan and execute SEO strategies: on-page, off-page, technical, GEO, and AIO (AI-driven search visibility)
- Build and manage backlinks through ethical outreach; write SEO-optimised blog content regularly
- Conduct website audits: crawlability, indexation, schema, speed, and broken link checks
- Create, schedule, and manage organic content across Facebook, Instagram, LinkedIn, and YouTube
- Run and optimise Google Ads campaigns (Search, Display, YouTube; Google Ad Grants for NGOs)
- Manage Meta Ads (Facebook & Instagram): campaign setup, audience targeting, A/B testing, ROAS
- Develop a monthly content calendar aligned with campaigns, causes, and awareness dates
- Track and report performance using GA4, Google Search Console, and relevant SEO/ads tools
- Use AI tools (ChatGPT, Gemini, Jasper, etc.) to improve content quality and workflow efficiency
Requirements:
- 2+ years of hands-on digital marketing experience
- Strong expertise in SEO: technical, on-page, off-page, GEO, and AIO
- Proven experience with Google Ads and Meta Ads (end-to-end campaign management)
- Solid understanding of website audits: UX, speed, schema, and crawlability
- Hands-on experience in backlink building and blog/content writing
- Social Media Management - content strategy, scheduling, and community engagement
- Active experience using AI tools for marketing productivity
Nice to have:
- Graphic design skills: Canva, Adobe Express, or Photoshop
- Proficiency with SEO tools: SEMrush, Ahrefs, Moz, or Screaming Frog
- Knowledge of Google Tag Manager and GA4 event/conversion tracking
- Prior experience working with Lead Generation or healthcare organizations
How to apply:
Send your resume to t[email protected] with the subject line: Application – Digital Marketing Lead
For queries: Contact Ms. Keerthana at +91 91597 66477
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Internet reimbursement
- Paid time off
Experience:
- Digital marketing: 1 year (Required)
Work Location: In person
