A Digital Marketing Executive in the automobile sector plans and executes online campaigns to drive brand awareness, generate vehicle inquiries, and increase showroom visits.
Job Overview
- Role: Digital Marketing Executive (Automotive)
- Objective: Turn online traffic and leads into test drives, vehicle bookings, and service appointments.
- Core Channels: Social media, search engines (SEO/SEM), email, and automotive portals.
Key Responsibilities
- Lead Generation: Run paid ad campaigns (Google Ads, Meta/Facebook Ads) to capture high-intent car or bike buyers.
- Social Media Management: Post engaging car launch updates, customer delivery stories, and promotional offers across platforms.
- SEO & Content: Optimize website content and landing pages to rank high for local automotive searches.
- CRM & Lead Nurturing: Track digital leads in CRM software and pass qualified prospects to the sales team.
- Analytics & Reporting: Measure click-through rates, cost-per-lead (CPL), and conversion metrics using Google Analytics.
Requirements & Skills
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 1 to 3 years of hands-on digital marketing experience, preferably in retail or the automotive industry.
- Technical Skills: Proficiency in Google Ads, Meta Business Suite, SEO tools, and CRM platforms.
- Soft Skills: Strong communication, creative copywriting, and data-driven problem solving.
Pay: ₹12,000.00 - ₹15,000.00 per month
Benefits:
Work Location: In person
