Sales & Marketing Executive (Digital Marketing & Lead Generation)
Mathure Metal Works Pvt. Ltd. | Thane East, Maharashtra | Full-Time, On-Site
About Us
Mathure Metal Works Pvt. Ltd. is one of India's leading manufacturers of brazing alloys, soldering alloys, and fluxes, with over 50 years of expertise since 1972. We supply industry leaders including Whirlpool, LG, Godrej, and Tata, and we export across various countries. We were the first company in India to introduce non-CFC brazing products and have trained over 15,000 shop-floor professionals nationwide.
As we modernise and scale, we are building a dedicated Sales & Marketing function — and we're looking for the right person to lead that journey with us.
Why This Role Is Special
This is a build-from-scratch opportunity. You won't be one voice in a large team — you will BE the marketing function. You'll own our digital presence, build our lead-generation engine, and shape how a respected 50-year-old brand shows up in the modern world. You'll work directly with the Director and have a clear path to a leadership role as we grow.
The Role
Your mission is simple: make quality clients find Mathure Metal Works online, build trust in our brand, and feed a healthy sales pipeline. The Director closes the deals — you generate and manage the opportunities.
Your time will be spent roughly as:
- Digital Marketing & Brand Building (~40%)
- Lead Generation & Sales Support (~30%)
- Online Presence & B2B Portals (~20%)
- Reporting, Analytics & Coordination (~10%)
Key Responsibilities
Digital Marketing & Brand Building
- Build and manage our LinkedIn presence — publish 3 high-quality posts per week
- Run a content calendar: technical education, company milestones, client stories, factory content, industry trends
- Write and publish 2 SEO-focused blog articles per month
- Grow followers, engagement, and reach organically
- Create marketing visuals using tools like Canva
Lead Generation & Sales Support
- Generate leads via LinkedIn outreach, cold email, and digital campaigns (HVAC, refrigeration, automotive)
- Respond to inbound enquiries within 2 hours and manage a disciplined pipeline
- Maintain a CRM / lead tracker so no lead is ever lost
- Prepare brochures, product catalogues, pitch decks, case studies, and quotation formats
- Qualify leads and hand sales-ready opportunities to the Director
Online Presence & B2B Portals
- Manage and improve website content — product pages, blog, landing pages
- Optimise B2B listings (IndiaMart, TradeIndia, ExportersIndia, export platforms)
- Set up and monitor Google Analytics and Search Console
- Manage a WhatsApp Business profile
Reporting & Analytics
- Weekly performance report to the Director
- Monthly marketing report (LinkedIn growth, website traffic, enquiries, leads)
- Use data to recommend where to invest more
What We're Looking For
Must-Have
- Graduate in any discipline (Marketing / Mass Comm / BMS / BBA a plus)
- 1–3 years in marketing, digital marketing, business development, or sales support (strong freshers with a portfolio welcome)
- Excellent written English
- Comfort with LinkedIn, MS Office, and Canva
- Comfort using AI tools (e.g., ChatGPT) for content and research
- A self-starter with an ownership mindset
- Strong organisation and follow-through
- Based in or able to commute to Thane East
Good-to-Have
- B2B, industrial, or manufacturing marketing experience
- Basic SEO and website tools (WordPress, Wix)
- Google Analytics and B2B portals (IndiaMart, TradeIndia)
- Lead generation, CRM, or email marketing tools
- Hindi and Marathi in addition to English
What You'll Gain
- Complete ownership of the marketing function
- Direct mentorship from the Director
- A clear growth path to Marketing Manager and beyond
- Represent a 50-year legacy brand with Fortune-500 clients
- Performance incentives with a 6-month review
- A genuine learning culture
Compensation
INR 2.5 – 3.5 LPA (based on experience) + performance incentives.
How to Apply
Apply directly through this posting, or email your CV to [email protected] with the subject line "Application – Sales & Marketing Executive." A short note on why you're interested — and a link to any content, page, or portfolio you've built — will help your application stand out. We care about what you can build, not just your years of experience.
Indeed
- Job type: Full-time
- Pay: ₹2,50,000 – ₹3,50,000 per year (+ incentives)
- Schedule: Day shift, Monday to Saturday
- Work location: In person — Thane East, Maharashtra
Pay: From ₹20,000.00 per month
Benefits:
Work Location: In person
