Here is a clean, usable Assistant Manager Marketing job description you can copy into a JD, hiring post, or HR document.
Assistant Manager Marketing - Job Description
Job Title: Assistant Manager - Marketing
Department: Marketing
Reports To: Marketing Manager / Senior Marketing Manager
Job Type: Full-time
Job Summary
The Assistant Manager - Marketing supports the planning, execution, and performance tracking of marketing initiatives that strengthen brand awareness, generate leads, and support business growth. This role works across campaign management, content development, market research, digital marketing, stakeholder coordination, and budget tracking. The position often acts as a bridge between strategy and execution, helping ensure marketing activities are delivered on time and aligned with organizational goals.
Key Responsibilities
- Support marketing strategy execution by assisting in the development and implementation of campaigns, promotions, and brand initiatives.
- Plan and coordinate campaigns across digital and offline channels, including email, social media, events, advertising, and internal communications.
- Conduct market research to analyze customer behavior, competitor activity, and industry trends.
- Create and review marketing materials such as proposals, presentations, advertisements, brochures, web content, and internal communication pieces.
- Monitor campaign performance using relevant metrics and prepare reports with recommendations for improvement.
- Coordinate with cross-functional teams including sales, design, product, communications, and external vendors or agencies.
- Assist with brand management to ensure consistent messaging, tone, and visual identity across channels.
- Manage timelines and budgets for assigned marketing projects and track spending against approved allocations.
- Support lead generation and customer engagement activities through targeted campaigns and content initiatives.
- Help organize events and promotional activities such as trade shows, webinars, launches, and institutional campaigns.
- Supervise or guide junior staff or administrative support where required.
- Maintain marketing documentation including calendars, reports, plans, and campaign assets.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3-5 years of relevant experience in marketing, communications, campaign management, or brand support.
- Prior experience in coordinating marketing projects and working with multiple stakeholders.
- Experience with digital marketing tools, analytics platforms, and content management systems is preferred.
- Supervisory or team coordination experience is an advantage.
Required Skills
- Strong communication and presentation skills
- Good understanding of marketing principles and campaign planning
- Ability to perform market research and interpret data
- Knowledge of digital marketing, social media, content, and branding
- Strong project management and organizational skills
- Ability to handle multiple tasks and deadlines
- Creative thinking with attention to detail
- Budget awareness and reporting ability
- Proficiency in MS Office, marketing software, and reporting tools
Preferred Skills
- Experience with Google Analytics, CRM tools, email marketing platforms, or social media scheduling tools
- Familiarity with SEO/SEM, paid campaigns, and performance marketing
- Basic knowledge of graphic design, website content updates, or marketing automation tools
Key Performance Indicators (KPIs)
- Campaign delivery on time and within budget
- Lead generation and conversion support
- Engagement and reach across marketing channels
- Quality and consistency of marketing materials
- Improvement in campaign performance metrics
- Stakeholder satisfaction and cross-team coordination effectiveness
Work Environment
The role typically operates in an office or hybrid work environment and involves regular coordination with internal teams, vendors, and external partners. Occasional travel may be required for events, meetings, or campaign activities.
Short Version for Job Posting
Assistant Manager - Marketing
We are seeking an Assistant Manager - Marketing to support the execution of marketing strategies, campaigns, and brand initiatives. The role involves campaign coordination, market research, content development, performance analysis, and collaboration with cross-functional teams. Candidates should have a bachelor's degree in marketing or a related field, 5-8 years of relevant experience, strong communication skills, and knowledge of digital marketing tools.
Source-aligned notes
This version reflects common responsibilities shown across the results you provided, especially:
- campaign planning and execution
- market research and analysis
- content and collateral development
- cross-functional coordination
- performance reporting
- budget support
- some supervisory responsibility in certain organizations. Portland Community College General & Medical PDF
A typical qualification pattern in the sources is a bachelor's degree plus roughly 5-8 years of relevant marketing experience, sometimes including supervisory exposure. Portland Community College Docthub
If you want a more specific version, the logical next step is to tailor it for one of these use cases: corporate, digital marketing, education sector, or sales and marketing combined.
Interested candidates please share your CV to [email protected]
Pay: From ₹50,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
