About Vaya:
VAYA Life Private Limited, a company which design, engineer, manufacture & market elegant home consumer products that significantly improves people’s lives. Aiming to bring an emotional component in everyday life through the concept of total user experience: combined with innovation, design, quality, smartness & user-friendly Services. Vaya is a global organisation with a line of Premium Lifestyle products which are marketed in more than 15 countries.
Job Summary:
The person will lead the brand-building and marketing strategies for our consumer durable products. The ideal candidate will be responsible for developing and executing marketing plans that enhance brand visibility, drive customer engagement, and achieve business objectives. This role demands a strategic thinker with strong creative instincts, analytical skills, and a passion for delivering impact results in a competitive market.
Key Responsibilities:
1. Brand Strategy Development: Develop and implement comprehensive brand strategies to strengthen brand positioning and market share. Identify and analyze market trends, customer insights, and competitive activities to align brand initiatives with business goals.
2. Marketing Campaigns: Plan and execute innovative marketing campaigns across multiple channels, including digital, print, and outdoor advertising. Oversee the development of creative assets, ensuring consistency with brand guidelines and messaging
3. New Product Launches: Lead the planning and execution of product launches, including marketing materials, promotions, and PR strategies. Collaborate with the sales and product development teams to ensure a seamless go-to-market strategy.
4. Digital Marketing: Manage and optimize the brand’s online presence, including website content, social media platforms, and online advertising campaigns. Monitor and analyze digital marketing performance metrics to improve ROI
5. Consumer Insights: Conduct market research to understand consumer behavior, preferences, and trends. Translate insights into actionable strategies to enhance brand performance.
6. Performance Analysis: Monitor key brand performance metrics (awareness, preference, and loyalty) and prepare detailed reports for senior management. Recommend adjustments to strategies based on data-driven insights
7. Stakeholder Collaboration: Work closely with internal teams (sales, supply chain, R&D) and external partners (agencies, vendors, media) to deliver cohesive marketing initiatives. Build and maintain relationships with key stakeholders to align on brand objectives and ensure consistent messaging.
8. Budget Management: Develop and manage the annual brand marketing budget, ensuring effective allocation of resources. Track and report on marketing spend and campaign performance to optimize expenditures.
Desired Skills:
- Post Graduation / MBA specialized in Marketing or Business Administration is preferred.
- 8+ years of experience in Brand Management, Marketing or similar role preferably from Consumer Product.
- Strong understanding of marketing principles, branding, and consumer behaviour.
- Proficiency in MS Office, CRM platforms, Marketing & analytics tools.
- Exceptional communication, presentation, and interpersonal & leadership skills.
- Proven ability to manage budgets and deliver measurable results.
Pre-requisite:
- Job Type: Full-time, Permanent / In-office
- Reporting To: Chief Operating Officer
