Performance Marketing Executive
Company: Big Leap Digital Services Pvt. Ltd.
Location: Gurugram (On-site)
Experience: 2+ Years (B2B Marketing Agency Experience Preferred)
Working Days: Monday – Friday
About Big Leap
Big Leap Digital Services Pvt. Ltd. is a B2B marketing agency helping manufacturing and industrial businesses accelerate growth through digital marketing, branding, lead generation, content marketing, and performance-driven campaigns. We are looking for a Performance Marketing Executive who is passionate about driving measurable business results through paid media strategies.
Job Summary
We are seeking a data-driven Performance Marketing Executive to plan, execute, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on experience managing Google Ads, Meta Ads, and LinkedIn Ads while focusing on lead generation, ROI, and campaign performance.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Develop lead generation campaigns for B2B clients.
- Monitor campaign performance and optimize based on KPIs.
- Manage campaign budgets and maximize Return on Ad Spend (ROAS).
- Perform keyword research, audience targeting, and competitor analysis.
- Set up conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta Pixel.
- Conduct A/B testing for ad creatives, landing pages, and audience segments.
- Generate performance reports with actionable insights.
- Collaborate with the creative and content teams to develop high-performing ad creatives.
- Stay updated with the latest digital advertising trends and platform updates.
- Identify opportunities to improve campaign efficiency and reduce Cost Per Lead (CPL).
Required Skills
- Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Understanding of conversion tracking and attribution models.
- Knowledge of keyword research and campaign optimization.
- Experience in budget planning and bid strategy optimization.
- Strong analytical and reporting skills.
- Excellent communication and problem-solving abilities.
- Ability to manage multiple campaigns simultaneously.
Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum 2 years of hands-on experience in Performance Marketing or Paid Media.
- Experience in a digital marketing agency is highly preferred.
- Google Ads and Meta Blueprint certifications are an added advantage.
Preferred Skills
- Experience with LinkedIn Ads for B2B lead generation.
- Familiarity with CRM platforms such as HubSpot, Zoho CRM, or similar tools.
- Experience with landing page optimization and A/B testing.
- Knowledge of Microsoft Ads is a plus.
- Basic understanding of SEO and email marketing.
What We Offer
- Competitive salary based on experience.
- Performance-based incentives.
- Career growth and learning opportunities.
- Collaborative and growth-oriented work culture.
- Opportunity to work with leading national and international B2B manufacturing and industrial brands.
How to Apply
Send your updated resume along with 2–3 examples of email campaigns you've worked on (screenshots, metrics, or email samples are acceptable) to: [email protected]
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
