Senior Digital Marketing Executive
Location: Chennai (Work From Office)
Employment Type: Full-Time
Salary: ₹40,000 – ₹50,000 per month
Department: Digital Marketing
Reporting To: Head of Digital Marketing
About the Role
Achariya Education Trust and Achariya Group of Companies (AGOC) are looking for a highly driven, result-oriented Senior Digital Marketing Executive to join our Digital Marketing Team.
The candidate will be responsible for planning, executing, optimizing, and reporting digital marketing activities across all business verticals of Achariya Education Trust and Achariya Group of Companies. The role requires complete ownership of digital growth initiatives, lead generation, brand visibility, online sales growth, and performance marketing.
This is a hands-on role for a professional who can work independently, collaborate with internal teams, and deliver measurable business results.
Key Responsibilities
1. Search Engine Optimization (SEO)
- Develop and execute SEO strategies for all business verticals.
- Improve website rankings on Google and other search engines.
- Perform keyword research and search intent analysis.
- Conduct competitor analysis and market research.
- Optimize on-page, off-page, and technical SEO.
- Build organic lead generation funnels.
- Increase organic website traffic and engagement.
- Improve SERP rankings and search visibility.
- Monitor SEO performance using industry-standard tools.
- Identify content opportunities to improve rankings and conversions.
2. Social Media Optimization (SMO)
- Manage and optimize social media presence across platforms including Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
- Develop strategies to increase followers and community engagement.
- Create and implement viral content strategies.
- Research and optimize hashtags and social media trends.
- Improve post reach, impressions, shares, saves, and engagement rates.
- Work closely with the content team to create high-performing content.
- Build social media funnels that support business goals.
- Monitor social media analytics and performance metrics.
3. Performance Marketing (Meta Ads & Google Ads)
- Plan, launch, manage, and optimize advertising campaigns.
- Generate quality leads and improve conversion rates.
- Drive admissions, sales, inquiries, and business growth through paid marketing.
- Manage:
- Meta Ads
- Google Search Ads
- Google Display Ads
- YouTube Ads
- Remarketing Campaigns
- Build and optimize paid marketing funnels.
- Monitor and improve:
- CPL (Cost Per Lead)
- CPR (Cost Per Result)
- CPA (Cost Per Acquisition)
- Cost Per Admission
- ROAS (Return on Ad Spend)
- ROI (Return on Investment)
- Continuously test and optimize campaign performance.
- Develop paid advertising strategies aligned with business objectives.
4. Email Marketing & Marketing Automation
- Plan and execute email marketing campaigns across all verticals.
- Build and manage email databases.
- Improve open rates, click-through rates, and conversions.
- Create nurturing sequences and customer engagement campaigns.
- Segment audiences and personalize communication.
- Monitor and optimize campaign performance.
5. Analytics, Reporting & Optimization
- Track digital marketing KPIs and business metrics.
- Prepare Daily, Weekly, and Monthly performance reports.
- Present campaign performance and growth opportunities.
- Analyze user behavior and conversion paths.
- Recommend improvements based on data insights.
- Ensure accurate tracking implementation and reporting.
6. Cross-Functional Collaboration
- Work closely with:
- Content Team
- Design Team
- Video Team
- Sales Team
- Business Heads
- Coordinate campaigns across multiple business verticals.
- Align marketing activities with organizational goals.
- Support lead nurturing and sales conversion processes.
Required Skills & Qualifications
Educational Qualification
- Bachelor’s Degree in Marketing, Business, Communications, Digital Marketing, or a related field.
- Relevant digital marketing certifications will be an added advantage.
Experience
- 3–5+ years of hands-on experience in Digital Marketing.
- Proven experience managing SEO, Social Media Marketing, Meta Ads, and Google Ads.
- Experience handling multiple brands or business verticals is preferred.
Technical Skills
Must have hands-on experience with:
- SEO Tools (SEMrush, Ahrefs, Ubersuggest, Google Search Console, etc.)
- Google Analytics
- Google Tag Manager (GTM)
- Google Ads
- Meta Ads Manager
- Keyword Research Tools
- Email Marketing Platforms
- Google Sheets
- Microsoft Excel
- PowerPoint Presentations
- Reporting Dashboards
Language Requirements
- Excellent English communication skills (Written & Verbal)
- Must be fluent in Tamil (Written & Verbal)
Desired Traits
We are looking for someone who:
- Takes complete ownership of projects.
- Is highly result-oriented and data-driven.
- Can work independently with minimal supervision.
- Has strong analytical and problem-solving skills.
- Thinks strategically and executes efficiently.
- Is proactive, creative, and growth-focused.
- Can manage multiple projects simultaneously.
- Has a passion for digital marketing and continuous learning.
- Is committed to contributing to organizational growth.
Key Success Metrics
The selected candidate will be evaluated based on:
- Organic Traffic Growth
- Keyword Ranking Improvements
- SERP Visibility
- Lead Generation Performance
- Cost Per Lead (CPL)
- Cost Per Admission
- Social Media Growth
- Engagement Rates
- ROAS & ROI
- Email Marketing Performance
- Funnel Conversion Rates
- Business Growth Contribution
Why Join Us?
- Opportunity to work across multiple businesses under Achariya Group of Companies.
- Exposure to Education, FMCG, Food & Beverage, Retail, Wellness, Hospitality, and other growing sectors.
- Freedom to implement innovative marketing strategies.
- Direct impact on organizational growth and digital transformation.
- Opportunity to lead and scale high-impact digital marketing initiatives.
Salary: ₹40,000 – ₹50,000 per month
Job Type: Full-Time (Work From Office)
Location: Chennai
Job Type: Full-time
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
