Performance Marketer -
Salary - As per the market standards
Experience - 4+
Skills -
Strategic & Analytical, Performance Marketing, Retention & CRM, Collaboration & Communication, Creative & Innovative, Experimentation & Testing, Data-Driven Decision Making , Funnel Optimization , Marketing Automation, Attribution &
Key Responsibilities:
- Develop and lead holistic growth strategies across acquisition, activation, retention, and
monetisation funnels
- Identify, prioritize, and execute scalable growth experiments
- Collaborate with the Digital Ads team to align paid acquisition with broader growth goals
and optimize marketing spend for maximum ROI
- Use quantitative data analysis and qualitative insights to inform hypotheses and drive
continuous improvement
- Partner with product, marketing, and analytics teams to implement tracking, attribution,
and data infrastructure that supports growth initiatives
- Design and execute A/B tests and conversion rate optimization tactics throughout the
customer journey
- Own retention marketing strategies, including lifecycle email campaigns, push
notifications, and loyalty initiatives to maximize user lifetime value
- Identify new growth channels and innovative tactics to expand market reach and
customer base
- Create detailed growth reports, communicate results to leadership, and refine strategies
accordingly
