Digital Marketing Manager
Job Type: Full-time
Experience: 3+ years
Department: Marketing
Location: Palakkad
Job Summary
We are looking for an experienced Digital Marketing Manager to manage our digital marketing, content, creative, and branding activities.
The person in this role will be responsible for planning marketing strategies, managing the team, coordinating campaigns, guiding content and creative work, and monitoring marketing performance.
The ideal candidate should have good knowledge of digital marketing, strong communication and leadership skills, and the ability to manage multiple projects.
Key ResponsibilitiesTeam Management
- Manage and coordinate the Digital Marketing, Content & Media, and Creative teams.
- Assign tasks, set priorities, and monitor project progress.
- Support team members and ensure work is completed on time.
- Encourage teamwork and good communication.
Digital Marketing
- Plan and execute digital marketing strategies and campaigns.
- Manage social media and other digital marketing activities.
- Monitor campaign performance and make improvements when required.
- Identify new opportunities to increase brand awareness, engagement, and leads.
Branding & Content
- Maintain consistent brand communication across digital and offline channels.
- Plan and manage content for social media and other marketing platforms.
- Guide the team in creating videos, Reels, social media posts, campaigns, and other content.
- Work with the Creative team to ensure content follows the brand guidelines.
Creative Coordination
- Provide direction and feedback for marketing and creative projects.
- Coordinate with the Creative and Content teams to ensure timely delivery.
- Make sure creative work supports the objectives of each campaign.
Performance & Reporting
- Track marketing performance, engagement, leads, and conversions.
- Review campaign results and prepare regular reports.
- Use marketing data and audience insights to improve future campaigns.
Team & Department Coordination
- Coordinate with different departments for marketing requirements.
- Manage multiple projects and deadlines.
- Support client communication and marketing coordination when required.
AI & Technology
- Explore useful AI tools and new technologies for marketing and content creation.
- Help the team improve productivity and marketing workflows through technology.
Requirements
- 3+ years of experience in Digital Marketing, Marketing Management, or a similar role.
- Experience managing or leading a marketing or creative team.
- Good knowledge of digital marketing and social media.
- Understanding of content creation, branding, and campaign management.
- Good communication and coordination skills.
- Strong organisational and time-management skills.
- Ability to manage multiple projects and deadlines.
- Analytical and problem-solving skills.
- Willingness to learn new marketing tools, trends, and technologies.
Preferred Skills
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Branding
- Campaign Management
- Marketing Analytics
- Team Management
- Project Management
- Content Planning
- AI & Marketing Tools
About the Role
This is a hands-on management role for someone who can plan, coordinate, guide the team, and ensure marketing activities are completed effectively and on time.
If you have strong digital marketing knowledge and enjoy working with content, creative, branding, and marketing teams, we encourage you to apply.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
