Objective
We are recruiting a full-time Digital Content & Brand Communications Executive for SHS Advisory Group. The objective of this position is to continuously improve the company's digital presence, website, social media visibility, content quality, video content, and overall brand image.
The candidate will be responsible for managing and enhancing the company's online presence on an ongoing basis.
Position Details
Position Title:
Digital Content & Brand Communications Executive
Location:
Chennai
Experience:
2 to 5 Years
Salary Range:
₹35,000 to ₹50,000 per month (Based on experience, skills, and performance in practical tests)
Reporting To:
CEO
Educational Qualification
Preferred:
- BBA Marketing
- MBA Marketing
- B.Com
- Visual Communication
- Journalism & Mass Communication
- Digital Marketing
- Media Studies
- Any Graduate with relevant experience
Preferred Skills
The candidate should be familiar with most of the following:
- Canva
- ChatGPT and AI tools
- LinkedIn
- Instagram
- Facebook
- YouTube
- WordPress
- Basic SEO
- CapCut
- Adobe Premiere Pro
- Video Editing
- Content Writing
- Social Media Management
Role Summary
The person will be responsible for:
1. Website Management
2. Social Media Management
3. LinkedIn Management
4. Content Creation
5. Graphic Design
6. Video Editing
7. Brand Building
8. Testimonial Management
9. Case Study Preparation
10. Digital Visibility Improvement
Detailed Responsibilities
Website Management
- Update completed projects.
- Update success stories.
- Upload testimonials.
- Upload client achievements.
- Add investor-related information.
- Add new services and offerings.
- Improve website presentation continuously.
- Coordinate with website developers when required.
- Ensure website remains updated at all times.
Social Media Management
- Manage company social media pages.
- Manage CEO's LinkedIn profile activities.
- Create regular posts.
- Create graphics and banners.
- Publish company achievements.
- Increase engagement and visibility.
- Monitor comments and messages.
Content Creation
- Create English content.
- Create Tamil content.
- Convert business discussions into articles.
- Create educational posts.
- Create investment and industry-related content.
- Create grant and subsidy awareness content.
- Create newsletters and communication materials.
Video Content Management
- Coordinate video shooting schedules.
- Arrange content planning.
- Receive raw videos from videographers.
- Edit videos professionally.
- Create:
o 10-second reels
o 20-second reels
o 30-second reels
o 60-second videos
- Add subtitles.
- Create LinkedIn videos.
- Create Instagram reels.
- Create YouTube Shorts.
Brand Development
- Improve visibility of SHS Advisory Group.
- Improve visibility of CEO.
- Create branding campaigns.
- Promote achievements and milestones.
- Support business development through content and branding.
Expected Daily Activities
Daily
- Check website updates required.
- Publish social media content.
- Engage on LinkedIn.
- Create graphics.
- Create content.
- Coordinate with management.
- Review upcoming content requirements.
- Maintain content calendar.
Expected Weekly Activities
Weekly
- Create multiple posts.
- Create graphics.
- Create videos.
- Review website updates.
- Conduct competitor analysis.
- Upload completed project information.
- Prepare weekly status report.
Expected Monthly Activities
Monthly
- Update website.
- Publish case studies.
- Upload testimonials.
- Conduct content planning.
- Coordinate video shoots.
- Publish edited videos.
- Prepare branding improvement suggestions.
- Submit monthly performance report.
Performance Measurement (KPI)
Website
- Minimum 4 meaningful updates per month.
LinkedIn
- Consistent posting and engagement.
Social Media
- Minimum 20 content pieces monthly.
Video
- Minimum 10 edited videos monthly.
Branding
- Minimum 2 testimonials added monthly.
- Minimum 2 case studies added monthly.
Pay: ₹35,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
