We are looking for an experienced and creative Email Marketing Specialist to join our team. You will be responsible for designing email templates, launching campaigns using Mailchimp (or similar platforms), and optimizing performance based on analytics. This is a part-time, remote role ideal for someone with a blend of technical and creative email marketing skills.
- Create and customize responsive email templates using Mailchimp or similar tools
- Plan and execute email marketing campaigns for different client categories
- Segment audiences and personalize email content to drive higher engagement
- Monitor open rates, CTRs, and conversions, and report on campaign performance
- Optimize campaigns through A/B testing and subject line analysis
- Ensure compliance with email marketing regulations (GDPR, CAN-SPAM)
- Collaborate with content and design teams for cohesive messaging
- Hands-on experience with Mailchimp, ConvertKit, or similar email platforms
- Basic HTML/CSS knowledge for email formatting
- Strong written communication and copywriting skills
- Proven ability to analyze campaign data and generate insights
- Experience running campaigns for eCommerce or SaaS brands
- Marketplace experience (Amazon, Flipkart, Etsy, etc.) is a strong advantage
- Detail-oriented, self-driven, and able to manage multiple campaigns
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