Job Title: PPC Executive
Location: Remote
Job Type: Full-Time
Job Overview
As a PPC Executive, you will be responsible for managing and optimizing our pay-per-click advertising campaigns across various platforms to drive targeted traffic and maximize return on investment (ROI). You will play a crucial role in developing strategies, analyzing data, and collaborating with the broader marketing team to achieve business objectives.
Key Responsibilities
- Develop, implement, and manage PPC campaigns across platforms including Google Ads, Bing Ads, and social media channels.
- Conduct thorough keyword research and analysis to identify new opportunities and optimize existing campaigns.
- Create compelling and engaging ad copy and visuals in collaboration with the design team to drive clicks and conversions.
- Monitor and analyze campaign performance metrics (such as CTR, CPC, and conversion rates), making data-driven adjustments to optimize performance and manage budgets effectively.
- Perform A/B testing on ad copies and landing pages to identify the most effective strategies.
- Generate regular, detailed reports on campaign performance, providing actionable insights and recommendations to stakeholders.
- Stay up-to-date with the latest PPC industry trends, best practices, and platform changes to ensure our strategies remain competitive.
- Collaborate closely with SEO, content, and design teams to ensure PPC efforts align with overall marketing goals.
Qualifications and Skills
- Education: Bachelor's degree in Marketing, Business, or a related field is often preferred.
- Experience: Proven experience (typically 1-3 years) in managing PPC campaigns, either in house or agency-side.
- Platform Proficiency: Strong working knowledge of PPC platforms, particularly Google Ads and Meta Ads.
- Analytical Skills: Excellent analytical skills with the ability to interpret complex data from multiple sources and make informed decisions.
- Communication: Strong written and verbal communication skills, with excellent attention to detail.
- Tools: Proficiency in using analytics tools like Google Analytics and experience with data analysis using MS Excel or Google Sheets.
- Certifications: Google Ads or other relevant platform certifications are a plus.
Perks and Benefits
- Competitive Compensation: A competitive salary package with performance-based incentives.
- Remote Work Flexibility: The ability to work from anywhere, ensuring a healthy work-life balance.
- Professional Development: Opportunities for continuous learning.
- Vibrant Culture: Join a dynamic and supportive team environment focused on growth and innovation.
Pay: ₹40,000.00 - ₹60,000.00 per month
Benefits:
Work Location: Remote
