Designation: Sr. Associate L2
Number of vacancies: 2
Location: Mohali
Job Experience: 4 - 5 Years
We are looking for a proactive and performance-driven Demand Generation & Digital Marketing Executive to generate qualified leads and increase brand visibility through digital marketing initiatives.
Key Responsibilities
Plan, execute, and optimize digital marketing campaigns focused on lead generation and pipeline growth.
Manage LinkedIn, Google Ads, email marketing, and other digital channels; support Meta campaign optimization.
Support inbound enquiry creation through LinkedIn outreach, ZoomInfo-assisted prospecting, email campaigns, webinars, and other channels.
Work with content and design teams on landing pages, emailers, brochures, blogs, and social creatives.
Track and report campaign performance using Google Analytics, Google Search Console, LinkedIn Analytics, and other tools.
Manage marketing automation and email nurturing; support ABM initiatives.
Collaborate with delivery, sales, and leadership to position smartData offerings across healthcare, SaaS, AI, cloud, and priority domains.
Monitor industry trends and competitors; prepare monthly reports on campaign performance, leads, website traffic, ROI, and recommendations.
Required Skills
Minimum 3 years of experience in Digital Marketing, Demand Generation, Growth Marketing, or Performance Marketing.
Hands-on experience with Google Ads, LinkedIn campaigns, email marketing, and Meta campaign optimization.
Experience in lead generation using LinkedIn, ZoomInfo, email marketing, webinars, and online campaigns.
Experience with HubSpot, Zoho CRM, Salesforce, Mailchimp, or similar CRM/marketing automation platforms.
Knowledge of lead nurturing, email automation, customer journey mapping, landing page optimization, A/B testing, and campaign analysis.
Strong understanding of B2B marketing for IT services, software development, SaaS, AI, or technology companies.
Excellent written and verbal communication skills with the ability to manage multiple campaigns and a strong understanding of inbound/outbound demand generation and analytics.
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