Job Title: Senior Copywriter
Experience: 3–4 Years
Location: Bangalore
Agency Background: Preferred
About the Role
Ethinos is looking for a creative and versatile Senior Copywriter with a strong passion for fashion, lifestyle, and consumer brands. The ideal candidate should be able to craft compelling, engaging, and brand-aligned communication across multiple digital platforms.
We are particularly looking for someone who has experience writing for fashion brands such as Max, Trends, Myntra, Nykaa, or similar consumer/lifestyle brands—or someone with a genuine interest and strong understanding of fashion communication and trends.
Key Responsibilities
- Develop creative and engaging copy for digital campaigns, social media, websites, advertisements, and other marketing communication.
- Write compelling campaign ideas, taglines, captions, ad copies, scripts, and long-form content.
- Understand brand tonality and ensure consistency across all communication.
- Work closely with designers, social media teams, strategists, and other creative teams to develop impactful campaigns.
- Translate creative briefs and brand objectives into strong, consumer-focused communication.
- Ideate and contribute fresh concepts for campaigns and brand initiatives.
- Adapt writing styles based on different platforms, audiences, and brand personalities.
- Stay updated with fashion, lifestyle, social media, pop culture, and emerging content trends.
- Review and refine copy to ensure clarity, creativity, grammar, and brand consistency.
Required Skills & Qualifications
- 3–4 years of experience in Copywriting, preferably within a digital marketing or creative agency.
- Prior experience working with fashion, beauty, lifestyle, retail, or consumer brands is highly preferred.
- Alternatively, a strong interest and understanding of fashion, trends, consumer behaviour, and lifestyle communication.
- Excellent command of written English with strong grammar and storytelling abilities.
- Ability to write across multiple formats including social media, campaigns, digital ads, websites, scripts, and brand communication.
- Strong creative thinking and ability to come up with original campaign ideas.
- Ability to understand and adapt to different brand tones and voices.
- Strong attention to detail and ability to manage multiple projects and deadlines.
- A strong portfolio showcasing creative copywriting work is essential.
Pay: ₹600,000.00 - ₹800,000.00 per year
Application Question(s):
- Current CTC?
- Expected CTC?
- Notice Period?
Work Location: In person
