Digital Marketing Manager – Job Description
Job Summary:
Looking for an experienced and creative Digital Marketing Manager to lead the company’s online marketing strategy, strengthen brand visibility, drive patient and customer engagement, and generate qualified leads across digital channels. The ideal candidate will have strong knowledge of healthcare marketing, digital campaign management, content strategy, SEO, social media, Meta advertising, paid advertising, and performance analytics.
Key Responsibilities
· Develop, implement, and manage digital marketing strategies for Healthcare’s services, campaigns, and brand initiatives.
· Plan and execute campaigns across SEO, Google Ads, social media, email marketing, WhatsApp marketing, website, and other digital platforms.
· Plan, manage, and optimize Meta campaigns across Facebook and Instagram, including audience targeting, creative testing, lead generation, remarketing, and budget optimization.
· Manage and optimize the company website, landing pages, blogs, and online content to improve traffic, engagement, and lead generation.
· Create and maintain a monthly content calendar for social media, blogs, healthcare awareness campaigns, and promotional activities.
· Coordinate with doctors, healthcare professionals, internal teams, designers, content writers, agencies, and vendors to develop accurate and compliant marketing materials.
· Monitor campaign performance, analyze key metrics, prepare reports, and recommend improvements to increase ROI.
· Conduct competitor analysis, market research, and audience insights to support marketing decisions.
· Ensure all healthcare communication is ethical, accurate, patient-friendly, and aligned with applicable guidelines.
· Manage online reputation, reviews, patient queries, and digital engagement across relevant platforms.
· Track digital marketing budgets and ensure effective use of advertising spend.
Required Qualifications
· Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Business Administration, Healthcare Management, or a related field.
· Minimum 5 years to 15 years of experience in digital marketing, preferably in healthcare, hospitals, clinics, pharmaceuticals, wellness, or medical services.
· Hands-on experience with SEO, SEM, social media campaigns, Google Ads, Meta Ads, email marketing, and analytics tools.
· Experience managing Meta Ads platforms, including Facebook Ads Manager, Instagram campaigns, audience targeting, remarketing, lead generation campaigns, and performance optimization.
· Strong understanding of lead generation, conversion optimization, branding, and online reputation management.
· Excellent written and verbal communication skills in English; knowledge of local languages will be an added advantage.
Key Skills and Competencies
· Digital marketing strategy and campaign planning
· Healthcare branding and patient-focused communication
· SEO, paid ads, social media marketing, and content marketing
· Hands-on experience with Meta Business Suite, Facebook Ads Manager, Instagram Ads, pixel tracking, audience segmentation, and campaign performance optimization
· Creative thinking with strong analytical ability
· Team coordination and vendor management
· Performance reporting and data-driven decision-making
· Attention to detail, professionalism, and compliance awareness
Pay: ₹50,000.00 - ₹80,000.00 per month
Benefits:
Work Location: In person
