# Job Title: Social Media Executive
**Location:** Shoolini University, Solan, Himachal Pradesh
**Department:** Shoolini University Online
**Experience:** 1–5 Years
## About the Role
Shoolini University Online is looking for a creative, tech-savvy, and execution-focused **Social Media Executive** to drive our digital presence across social media platforms. The ideal candidate will own the complete social media content lifecycle—from identifying trends and ideating content to shooting, editing, publishing, and optimizing content for maximum engagement and reach.
This role requires a strong blend of creativity, storytelling, video production, AI-powered content creation, digital marketing, and performance analytics.
## Key Responsibilities
* Plan, create, and execute engaging social media content across Instagram, YouTube, LinkedIn, Facebook, X, and other relevant platforms.
* Research industry trends, viral content, and audience insights to develop high-performing content ideas.
* Independently shoot, edit, and publish videos, including reels, shorts, and promotional content.
* Design compelling graphics and creatives for social media campaigns.
* Leverage AI tools to enhance content creation, improve productivity, and streamline workflows.
* Optimize content using SEO best practices, including YouTube SEO, keyword optimization, titles, descriptions, and hashtags.
* Monitor platform performance, analyze insights, and recommend data-driven strategies to improve engagement and reach.
* Collaborate with internal stakeholders to execute branding, admissions, and marketing campaigns.
* Stay updated with the latest social media trends, platform algorithms, and emerging digital marketing practices.
## Required Skills
* Strong understanding of social media platforms, algorithms, audience engagement, and growth strategies.
* Hands-on experience in video shooting and editing using **Adobe Premiere Pro** or **DaVinci Resolve**.
* Proficiency in AI-powered content creation tools such as **ChatGPT**, **Canva AI**, **Runway**, **Adobe Firefly**, and similar platforms.
* Knowledge of SEO, YouTube optimization, and digital marketing fundamentals.
* Ability to independently create high-quality creatives, reels, shorts, promotional videos, and marketing content.
* Strong graphic design and visual storytelling skills.
* Excellent communication, creativity, and time management abilities.
* Ability to work in a fast-paced environment while managing multiple projects simultaneously.
## Qualifications
* Bachelor's degree in Marketing, Mass Communication, Media Studies, Journalism, Digital Marketing, or a related field.
* **1–5 years** of relevant experience in social media management, digital content creation, or a similar role.
## Preferred Qualifications
* Experience working with educational institutions, EdTech, or digital-first brands or any other industry.
* Knowledge of social media analytics tools, Meta Business Suite, YouTube Studio, Google Analytics, and content scheduling platforms.
* A portfolio showcasing social media campaigns, video editing, and creative work will be an added advantage.
Please share your CV alongwith portfolio/work done at [email protected] and [email protected]
Pay: From ₹22,000.00 per month
Benefits:
Work Location: In person
