Position: 1 | Location: Bengaluru
We are looking for an experienced and knowledgeable Search Engine Marketing Specialist to join our Marketing team! As a SEM Specialist need to have 2-3 years of hands-on SEM experience with a passion for digital marketing. Strong working knowledge of PPC and SEO best practices with the ability to analyze performance data and compose insightful reports for clients and internal teams.
- Developing new and innovative SEM strategies for the organization.
- Planning and implementing digital marketing campaigns on various platforms such as Google, Facebook, Instagram, and similar.
- Managing the paid search marketing campaigns and other paid advertising campaigns.
- Ensuring the organization’s goals and objectives are met.
- Analyzing data and insights to improve ROI.
- Performing detailed keyword research and customer trends.
- Monitoring clicks, redirects, and bounce rates.
- Generating heatmaps to analyze consumer behavior on the website.
- Suggesting improvement in the marketing campaign and make necessary changes if required.
- Implement on-going A/B and user experience testing for ads, placements and landing pages.
- Work with internal development and design teams to create dynamic landing pages.
- Preparing SEM reports on a monthly basis and presenting it.
- Staying up to date with the new advertising trends and PPC strategies.
- Google Analytics.
- Google Search Console (Webmaster Tools).
- Google Keyword Planner Tool.
- SEMrush/Moz/Ahrefs similar tools.
- Google AdWords.
- Instagram Ads.
- Facebook Ads.
- Google Shopping/Merchant Center.
- Expertise with Google Docs/Sheets/Slids.
- CMS Frameworks: WordPress.
- Some Working knowledge of HTML.
- Strong knowledge of search engine algorithms and ranking strategies.
- Deadline and detail oriented.
- Enthusiastic, flexible, and creative problem solver with excellent attention to detail.
- Excellent ability to collaborate with internal teams.
- Critical thinker and problem-solving skills.
- Team player.
- Good time-management skills.
- Great interpersonal and communication skills.
- Degree in relevant quantitative fields.
