Digital Marketing Lead – Real Estate Location: Banaswadi, Bangalore Work Mode: Mandatory Work from Office Role Overview We are looking for a highly hands-on Digital Marketing Lead to take complete ownership of digital lead generation for our real estate projects. The primary objective is to generate high-quality leads at the lowest possible CPL and continuously improve lead-to-visit conversion. This is not a strategy-only or team management role. The candidate will be expected to personally execute campaigns end-to-end without reliance on junior team members. Key Responsibilities Plan, launch, and optimize campaigns across Google Ads, Meta, SEO, and native platforms like Taboola. Create and test ad creatives, landing pages, and messaging to improve lead quality and conversions. Work very closely with the Pre-Sales team to understand call feedback, customer objections, and lead intent. Use insights from call outcomes to refine targeting, creatives, and campaign structures. Monitor lead-to-appointment and lead-to-visit ratios and take actions to improve funnel performance. Observe and understand how pre-sales calls are handled and suggest improvements in scripts, qualification, and follow-up processes. Track campaign performance using analytics and CRM data and drive continuous CPL reduction. Requirements 4–6+ years of digital marketing experience (real estate / high-ticket lead generation preferred). Strong hands-on execution expertise in Google Ads, SEO, Meta Ads, and native ads. Proven ability to generate leads at competitive CPL. Strong understanding of lead funnels and sales conversion behaviour. Analytical, creative, and performance-driven mindset. Must be comfortable working full-time from office in Banaswadi, Bangalore.
Job Type: Full-time
Pay: ₹1,000,000.00 - ₹1,800,000.00 per year
Application Question(s):
Experience:
- Digital marketing: 4 years (Required)
- Real estate: 1 year (Preferred)
- SEO: 1 year (Required)
- Meta: 1 year (Required)
- Google Ads: 1 year (Required)
Location:
- Banasvadi, Bengaluru, Karnataka (Preferred)
Work Location: In person
