JOB PURPOSE
The Creative Designer & Digital Marketing Executive will be responsible for planning, designing, executing, and optimizing creative and digital marketing initiatives that strengthen the organization's brand presence, generate qualified leads and support business growth across digital and offline platforms. The role will manage graphic design, branding, digital campaigns, social media, website content, marketing collateral, digital analytics and vendor coordination while ensuring all marketing communications align with the company's business objectives, brand standards and customer engagement goals.
CANDIDATE PROFILE
Educational Qualification
- Bachelor's Degree in Graphic Design, Visual Communication, Marketing, Mass Communication, Business Administration or any related discipline.
- Professional Certification in Graphic Design, Adobe Creative Suite, Digital Marketing, Google Ads, Google Analytics or Meta Advertising – Preferred.
- Additional certifications in UI/UX Design, Branding, SEO, Content Marketing, Motion Graphics or Marketing Automation will be an added advantage.
Experience
- 2–4 years of relevant experience in Graphic Design, Digital Marketing, Brand Marketing or Creative Marketing.
- Strong hands-on experience in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva for creating digital and print creatives.
- Experience in designing marketing collateral including brochures, flyers, posters, banners, standees, social media creatives, presentations, corporate branding materials and promotional campaigns.
- Experience in creating engaging visual content for social media, websites, email campaigns and digital advertising.
- Hands-on experience in SEO, SEM, Google Ads, Meta Ads, content marketing and social media management.
- Experience in website content management, landing pages and digital asset development.
- Experience in campaign performance analysis and digital marketing reporting.
- Experience in Retail, Shopping Mall, Hospitality or other consumer-facing industries will be an added advantage.
- Experience in creating marketing content in both English and Malayalam is preferred.
TECHNICAL COMPETENCIES
The ideal candidate should possess practical experience in the following areas:
Graphic Design & Creative Development
- Creative concept development
- Corporate branding and visual identity
- Logo adaptation and brand consistency
- Social media creatives
- Digital advertisements
- Reels, stories, motion graphics and promotional visuals
- Brochure, flyer, leaflet and catalogue design
- Posters, banners, standees and signage
- Event branding materials
- Presentation design
- Infographics and marketing collateral
- Print production artwork
- Image editing and retouching
- Creative adaptation across digital and print platforms
Digital Marketing
- Digital marketing strategy development and execution
- Google Ads campaign management
- Meta Ads campaign management
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Display advertising and remarketing campaigns
- Email marketing campaigns
- Lead generation and conversion optimization
- Budget monitoring and campaign optimization
- AI-assisted digital marketing and automation tools
Social Media Management
- Social media content planning and scheduling
- Creative campaign ideation
- Content calendar development
- Audience engagement and community management
- Performance monitoring and analytics
- Trend identification
- Social media advertising
- Influencer and promotional campaign coordination
Website & Content Management
- Website content updates
- Landing page development support
- Website banner and creative development
- SEO content optimization
- Blog and article development
- Marketing copywriting
- Content creation in English and Malayalam
Marketing Analytics & Reporting
- Google Analytics (GA4)
- Campaign performance analysis
- ROI measurement
- Website traffic analysis
- Conversion tracking
- KPI reporting
- Dashboard preparation
- Marketing performance reporting
Marketing Coordination
- Cross-functional campaign coordination
- Marketing calendar execution
- Event and promotional activity support
- Internal stakeholder communication
- Campaign documentation
- Marketing project coordination
Vendor & Agency Coordination
- Coordination with advertising agencies
- Creative agency management
- Printing vendor management
- Production quality supervision
- Vendor quotation management
- Marketing procurement coordination
- Vendor performance monitoring
- Campaign execution support
Software Skills
The candidate should have strong working knowledge of:
Graphic Design
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Lightroom (Preferred)
- Adobe Premiere Pro (Preferred)
- Adobe After Effects (Preferred)
- Canva Pro
- Adobe Firefly or similar AI design tools
Digital Marketing
- Google Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Google Search Console
- SEMrush
- Ahrefs
- Meta Business Suite
- Social media scheduling tools
- Email marketing platforms
- CRM software
Productivity
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Outlook
- ChatGPT
- Gemini
- Canva AI
- Microsoft Copilot or similar AI productivity tools
Required Competencies
The successful candidate should demonstrate:
- Excellent graphic design and visual communication skills
- Strong creative thinking and branding capability
- Strong digital marketing knowledge
- Excellent analytical and data interpretation skills
- Strong written and verbal communication skills
- Excellent copywriting and content development skills
- Strong organizational and project management skills
- Ability to manage multiple creative and marketing projects simultaneously
- Attention to detail and visual consistency
- Strong problem-solving and decision-making skills
- Ability to work independently and collaboratively
- Effective stakeholder and vendor management
- Time management and prioritization skills
Preferred Skills
- Strong portfolio demonstrating graphic design for both digital and print media
- Hands-on experience with Google Ads and Meta Ads optimization
- Strong SEO and keyword research capabilities
- Experience in bilingual content creation (English & Malayalam)
- Experience producing creative assets for digital campaigns
- Basic motion graphics and video editing skills
- Experience managing websites and CMS platforms
- Knowledge of AI-powered creative and marketing tools
- Exposure to Retail, Shopping Mall, Hospitality, or Consumer-facing businesses
- Experience preparing marketing dashboards and performance reports
- Strong understanding of branding, typography, layout principles, and corporate identity management
The ideal candidate should consistently demonstrate:
- Professionalism in all communications and creative deliverables
- Creativity with a strong business orientation
- Ownership and accountability for campaign and design quality
- Data-driven decision-making
- Strong collaboration with internal teams and external partners
- Adaptability to evolving marketing and design trends
- Continuous learning and technology adoption
- High attention to quality, creativity, and deadlines
- Customer-focused thinking
- Commitment to continuous improvement
Pay: ₹15,000.00 - ₹50,000.00 per month
Work Location: In person
