Job Summary
Hedge School is looking for a highly motivated and performance-driven Digital Marketing Manager to lead its digital marketing initiatives. This role is ideal for professionals who have a proven track record in lead generation, campaign management, and brand building. The selected candidate will play a key role in strengthening the digital presence of Hedge School and Hedge Club while driving measurable business growth through innovative marketing strategies.
Key Responsibilities
Develop and execute comprehensive digital marketing strategies aligned with business objectives.
Plan, launch, and optimize performance marketing campaigns across Google, Meta, LinkedIn, and other digital platforms.
Generate high-quality leads and improve conversion rates through data-driven marketing initiatives.
Build and maintain a strong online presence across social media platforms while increasing audience engagement.
Create and implement content marketing strategies to strengthen brand positioning and awareness.
Support the promotion of educational programmes, events, and business initiatives through digital campaigns.
Monitor campaign performance using analytics tools and continuously optimize ROI.
Collaborate with the marketing, admissions, and business development teams to achieve lead generation and enrollment targets.
Conduct market research, competitor analysis, and identify emerging digital marketing opportunities.
Prepare periodic reports on campaign performance, lead quality, and key marketing metrics.
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related discipline.
Minimum 2 years of hands-on experience in digital marketing, preferably in the Education, EdTech, BFSI, or Training sector.
Proven experience in lead generation and performance marketing with measurable campaign results.
Strong expertise in Google Ads, Meta Ads Manager, SEO, SEM, email marketing, and social media marketing.
Experience using Google Analytics, Search Console, and other digital analytics tools.
Excellent copywriting, communication, and content strategy skills.
Ability to analyze campaign data and make data-driven marketing decisions.
Preferred Qualifications
Certifications in Google Ads, Google Analytics, Meta Blueprint, HubSpot, or Digital Marketing.
Experience with CRM platforms and marketing automation tools.
Knowledge of graphic design tools such as Canva or Adobe Creative Suite is an added advantage.
Experience in managing educational brands or lead-generation campaigns.
Key Competencies
Performance Marketing
Lead Generation & Conversion Optimization
Digital Branding
Campaign Strategy & Execution
SEO & SEM
Social Media Marketing
Data Analytics & Reporting
Creative Thinking
Project Management
Team Collaboration
What We Are Looking For
A results-oriented professional with a passion for digital marketing and business growth.
Someone who takes ownership of campaigns from strategy to execution.
A creative thinker who can build brand value while delivering measurable marketing outcomes.
A proactive learner who stays updated with the latest digital marketing trends and technologies.
Additional Requirements
Immediate joiners will be given preference.
Willingness to work from our Palarivattom office.
Ability to thrive in a fast-paced, target-driven environment.
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
