Performance Marketing Specialist
Location: Hyderabad
Company: Baron & Cabot
Job Type: Full-Time
About Baron & Cabot
Baron & Cabot is an international property investment consultancy specialising in UK residential, off-plan, and buy-to-let investments. With offices across Dubai, Liverpool, London, Manchester, Miami, and Lagos, we connect investors with carefully selected property opportunities and provide expert guidance throughout the investment journey.
As part of our continued international expansion, we are looking for an Investment Coordinator to support our growing team of Investment Consultants and Senior Investment Specialists.
Role Overview: We are looking for a sharp, data obsessed Performance Marketing Specialist to own all paid media channels for Baron & Cabot. You will manage Meta, Google, and LinkedIn campaigns end-to-end, from audience research and creative briefing through to daily optimisation, attribution reporting, and budget reallocation. This is a high ownership role in a company that takes performance seriously.
Key Responsibilities
Meta Ads (Facebook & Instagram)
· Build, launch, and optimise prospecting and retargeting campaigns targeting NRI and HNI audiences across India, UAE, and Singapore
· Manage campaign budget optimisation (CBO), bid strategies, and audience hierarchy
· Build and manage lookalike audiences from CRM-sourced converted investor data
· Own creative A/B testing: brief the design team, analyse performance, iterate relentlessly
· Implement and maintain Conversion API (CAPI) server-side tracking
· Monitor and optimise frequency, CPM, CTR, CPC, CPL, and CPQL daily
Google Ads
· Run search campaigns targeting high-intent investment keywords
· Manage Display and YouTube pre-roll campaigns for awareness and retargeting
· Operate Performance Max campaigns and analyse cross-channel attribution
· Perform weekly negative keyword audits and search term hygiene
· Optimise landing page Quality Scores with the design team
LinkedIn Ads
· Run Sponsored Content and InMail campaigns targeting CXOs and senior professionals
· Integrate Lead Gen Forms with HubSpot CRM via Zapier
· Retarget website visitors and LinkedIn-engaged audiences
· Monitor CPL and conversion rates from LinkedIn leads
Tracking, Attribution & Reporting
· Own UTM naming conventions across campaigns
· Maintain Meta Pixel, LinkedIn Insight Tag, and GA4 event tracking
· Build weekly attribution dashboards showing CPQL, lead-to-call rate, and booking rate
· Drive budget allocation decisions based on data
· Produce monthly paid media reports for leadership
Data & Audience Strategy
· Manage custom audiences from CRM data
· Coordinate weekly audience refreshes with CRM Ops
· Analyse audience overlap, saturation, and fatigue
Tools & Technology
· Meta Ads Manager
· Google Ads
· LinkedIn Campaign Manager
· Google Analytics 4 (GA4)
· Google Tag Manager (GTM)
· HubSpot CRM
· Zapier
· Hotjar/Microsoft Clarity
Must-Have Requirements
· 5+ years managing paid campaigns independently
· Proven experience with high ticket products (real estate, finance, luxury, education)
· Strong understanding of attribution modelling and CAPI implementation
· Ability to analyse data and independently optimise campaigns
· Experience with HubSpot or equivalent CRM
· Strong English communication skills
Good to Have
· Experience targeting NRI or expat audiences
· LinkedIn Ads experience at scale
· Exposure to luxury or ultra high ticket products
· Meta Blueprint or Google Ads certification
KPIs
· Blended CPQL
· Lead to qualified call conversion rate
· ROAS by campaign and channel
· Landing page conversion rate
· Attribution accuracy
· Budget utilisation vs. plan
Pay: ₹120,000.00 - ₹150,000.00 per month
Work Location: In person
