We are looking for a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns. The ideal candidate should have experience in SEO, social media marketing, paid advertising, content creation, email marketing, and website analytics to increase brand awareness, generate leads, and drive business growth.
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple platforms.
- Manage social media accounts (Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, X).
- Create engaging content including posts, reels, videos, blogs, and graphics.
- Run and optimize paid advertising campaigns on Google Ads and Meta Ads.
- Perform SEO (On-page, Off-page, and Technical SEO) to improve website rankings.
- Manage website content using WordPress or similar CMS.
- Track campaign performance using Google Analytics, Search Console, and Meta Business Suite.
- Generate quality leads through digital campaigns.
- Plan and execute email and WhatsApp marketing campaigns.
- Coordinate with designers, video editors, and sales teams.
- Monitor competitors and identify new marketing opportunities.
- Prepare weekly and monthly performance reports.
Required Skills
- Strong knowledge of SEO and SEM.
- Experience with Google Ads and Meta Ads Manager.
- Knowledge of social media marketing strategies.
- Basic graphic designing skills (Canva, Photoshop preferred).
- Video editing knowledge (Premiere Pro, CapCut, Filmora, or similar).
- Familiarity with WordPress website management.
- Understanding of Google Analytics and Search Console.
- Excellent communication and content writing skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines.
Qualification
- 1–3 years of experience in digital marketing.
- Freshers with strong digital marketing skills and certifications may also apply.
- Certifications in Google Ads, Google Analytics, Meta Blueprint, or SEO are an added advantage.
Key Performance Indicators (KPIs)
- Website traffic growth
- Number of qualified leads generated
- Cost per Lead (CPL)
- Conversion rate
- Social media engagement and follower growth
- Google search ranking improvements
- Return on Ad Spend (ROAS)
- Email campaign open and click-through rates
Job Type: Full-time
Pay: ₹5,000.00 - ₹25,000.00 per month
Work Location: In person
