The Marketing Executive will play a key role in building and executing our marketing strategy. The individual will be responsible for creating and managing campaigns that promote our meads, engage customers, and expand our presence in both digital and traditional media. The ideal candidate should have a passion for craft beverages, a creative mindset, and a deep understanding of current marketing trends.
Key Responsibilities:
- Marketing Strategy Development: Design and implement marketing plans that align with the company’s goals and vision.
- Brand Promotion: Develop and execute campaigns that promote Somarasa Meads across digital platforms (social media, email, website) and offline channels (events, print materials).
- Content Creation: Produce engaging content for various marketing channels, including social media posts, blogs, email newsletters, and promotional materials.
- Social Media Management: Manage social media accounts, ensuring consistent brand messaging, audience engagement, and community building.
- Market Research & Analysis: Conduct research on industry trends, competitor activities, and consumer preferences to inform marketing strategies.
- Event Marketing: Plan and execute promotional events, product tastings, and partnerships with local businesses to increase brand visibility and customer loyalty.
- SEO & Website Management: Optimize the meadery’s website for search engines, ensuring content is up-to-date, relevant, and user-friendly.
- Advertising: Oversee paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic, brand awareness, and sales.
- Customer Engagement: Develop strategies to foster customer relationships through email marketing, loyalty programs, and feedback initiatives.
- Performance Tracking: Monitor and report on the effectiveness of marketing campaigns, adjusting tactics to achieve optimal results.
Requirements:
- Proven experience in marketing, preferably in the food, beverage, or hospitality industry.
- Strong understanding of digital marketing channels, including social media, SEO, email marketing, and paid advertising.
- Creative mindset with the ability to create compelling content and campaigns.
- Strong writing and communication skills.
- Knowledge of current marketing trends and best practices.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational skills and attention to detail.
- Experience with analytics tools (Google Analytics, social media insights, etc.)
- Passion for craft beverages and an interest in the mead industry is a plus.
Preferred Qualifications:
- Experience in event planning and execution.
- Knowledge of influencer marketing and partnerships.
- Experience in managing budgets for marketing campaigns.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
