Job Title: PPC Manager – In-House
Experience: 5+ Years
Location: Mohali, Phase 8B
Company: 75WAY Technologies Pvt. Ltd.
We are looking for an experienced PPC Manager to manage and scale paid advertising campaigns for our company-owned website and IT services. The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads, lead generation, campaign optimisation, and performance analysis, preferably within an IT/software development company.
Key Responsibilities
- Plan, execute, and manage in-house PPC campaigns for Google Ads and Meta Ads.
- Develop campaigns focused on generating high-quality leads and business enquiries for IT services.
- Conduct keyword research, competitor analysis, audience targeting, and campaign planning.
- Manage Search, Display, Remarketing, Performance Max, and other relevant Google Ads campaigns.
- Optimise campaigns based on CPL, conversion rate, CTR, ROAS, and lead quality.
- Create and optimise ad copies, landing pages, audience segments, and conversion funnels.
- Track and analyse campaign performance using Google Ads, GA4, Google Tag Manager, and Search Console.
- Implement conversion tracking and ensure accurate attribution of leads.
- Monitor budgets, bidding strategies, search terms, negative keywords, and overall campaign performance.
- Conduct A/B testing of ads, landing pages, keywords, and targeting strategies.
- Coordinate with the SEO, content, design, and development teams to improve paid campaign performance.
- Prepare weekly/monthly performance reports and provide actionable recommendations.
Pay: ₹60,000.00 - ₹100,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Application Question(s):
- Can you join immediately or 15-30 days ?
Experience:
- PPC Manager: 5 years (Required)
Work Location: In person
