Digital Marketer – Key Job Responsibilities
- Digital Marketing Strategy
- Plan and execute digital marketing campaigns aligned with business goals.
- Develop monthly and quarterly marketing plans.
- Social Media Marketing
- Manage Facebook, Instagram, LinkedIn, X (Twitter), and YouTube accounts.
- Create and schedule engaging posts, reels, and stories.
- Increase followers and engagement.
- Paid Advertising
- Run and optimize Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Monitor ad budgets and improve ROI.
- Generate quality leads at the lowest possible cost.
- Search Engine Optimization (SEO)
- Perform keyword research.
- Optimize website content and landing pages.
- Improve organic search rankings.
- Content Marketing
- Create blogs, social media content, email campaigns, and website copy.
- Coordinate with graphic designers and video editors.
- Lead Generation
- Generate qualified leads through digital platforms.
- Track lead quality and conversion rates.
- Coordinate with the sales team for lead follow-up.
- Website Management
- Update website content.
- Monitor website performance and user experience.
- Improve landing page conversion rates.
- Email & WhatsApp Marketing
- Design and execute email campaigns.
- Send promotional offers, newsletters, and customer updates.
- Analyze open rates and click-through rates.
- Analytics & Reporting
- Track KPIs using tools such as Google Analytics and ad platforms.
- Prepare daily, weekly, and monthly performance reports.
- Analyze traffic, conversions, CPC, CPL, CTR, and ROAS.
- Brand Management
- Maintain consistent brand identity across all digital channels.
- Monitor online reviews and customer feedback.
- Market Research
- Analyze competitors' digital marketing strategies.
- Identify new trends and growth opportunities.
- Marketing Automation
- Use CRM and marketing automation tools for lead nurturing.
- Create customer journeys and automated campaigns.
- Budget Management
- Allocate advertising budgets efficiently.
- Track campaign spending and optimize costs.
- Performance Optimization
- Conduct A/B testing for ads and landing pages.
- Improve campaign performance through continuous optimization.
- Cross-functional Coordination
- Work closely with sales, design, content, and management teams.
- Ensure timely campaign execution and reporting.
Key Skills Required
- Google Ads (Search, Display, Performance Max)
- Meta Ads (Facebook & Instagram)
- SEO & SEM
- Content Marketing
- Social Media Management
- Email Marketing
- Google Analytics
- Google Tag Manager
- Lead Generation
- Copywriting
- Campaign Planning
- Data Analysis
- Budget Management
- Communication & Presentation Skills
Common KPIs
- Number of Leads Generated
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Website Traffic
- Conversion Rate
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Customer Acquisition Cost (CAC)
- Social Media Engagement
- Return on Investment (ROI)
Pay: From ₹15,000.00 per month
Work Location: In person
