Location: Hyderabad
Experience: 1–3 Years (IT / Software / SaaS Domain Preferred)
Employment Type: Full-Time
Department: Marketing
Job Summary
We are looking for a dynamic and technically inclined Software Product Marketing Executive who can effectively bridge the gap between product, sales, and marketing.
The ideal candidate must have prior experience in the IT / Software / SaaS domain and should be capable of understanding product features, translating technical concepts into business value, and creating impactful marketing and presentation materials.
This role requires a combination of product understanding, content creation, creative design, and digital marketing execution.
Key Responsibilities
Product Understanding & Positioning
- Develop a strong understanding of the company’s software products, features, and technical capabilities
- Translate complex technical information into clear, customer-focused messaging
- Assist in defining product positioning and value propositions
- Collaborate with product and development teams to stay updated on product enhancements
Presentation & Sales Enablement
- Create professional PowerPoint presentations for product demos, client meetings, proposals, and internal reviews
- Develop customized pitch decks and product walkthrough presentations
- Support the sales team with technically accurate and visually compelling materials
- Prepare competitive comparison and feature highlight documents
Content & Creative Development
- Write SEO-optimized blogs, product articles, website content, and case studies
- Create marketing content that explains product features, benefits, and use cases
- Design and develop flyers, posters, brochures, and promotional creatives
- Ensure all content and creative materials align with brand guidelines
- Utilize AI tools for content drafting and marketing support when required
Digital Marketing Support
- Support SEO initiatives, including keyword research and content optimization
- Assist in managing social media marketing (SMO) focused on B2B/technology audiences
- Contribute to product launch campaigns and promotional activities
- Monitor marketing performance and prepare basic campaign reports
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, IT, or related field
- 1–3 years of experience in IT / Software / SaaS marketing (mandatory)
- Strong understanding of B2B software products
- Advanced proficiency in Microsoft PowerPoint (mandatory)
- Experience in blog writing and content development
- Hands-on experience in creating marketing creatives (flyers, posters, brochures)
- Basic knowledge of SEO and digital marketing
- Ability to simplify complex technical concepts
- Strong written and verbal communication skills
Preferred Qualifications
- Experience working with SaaS, CRM, ERP, or enterprise software products
- Exposure to go-to-market (GTM) strategies
- Portfolio showcasing product presentations and marketing materials
- Familiarity with AI-based content tools
Job Types: Full-time, Permanent
Pay: ₹8,086.00 - ₹70,902.46 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
