Senior Performance Marketer
Real Estate & Interiors
Location: Hyderabad
Experience: 4–7 Years
Employment Type: Full-Time
About the Role
We are looking for a Senior Performance Marketer with proven experience in Real Estate and/or Interior Design to lead and scale our digital lead-generation and customer acquisition.
The ideal candidate should understand the real estate/interiors customer journey, from generating a lead through Meta/Google to qualification, site visit/design consultation, and final conversion.
This is a hands-on, numbers-driven role where you will be responsible for improving lead quality, reducing acquisition costs, and increasing revenue from digital marketing.
Key Responsibilities
* Plan, execute and optimize Meta Ads, Google Ads and YouTube campaigns.
* Generate high-quality leads for real estate and interior design projects.
* Manage and optimize campaigns based on CPL, CPQL, CAC, conversion rate and ROAS.
* Develop separate strategies for different customer segments, locations, project types and budgets.
* Work closely with the Sales/Business Development team to improve lead qualification and lead-to-sale conversion.
* Track the complete funnel:
Ad → Lead → Qualified Lead → Site Visit/Consultation → Proposal → Booking → Revenue
* Identify why leads are dropping at each stage and improve the funnel.
* Develop and test different ad creatives, hooks, offers, audiences and landing pages.
* Work with the creative team to produce high-performing property/interior-focused ad creatives and videos.
* Analyze campaign and CRM data to identify the best-performing campaigns, locations, creatives and customer segments.
* Scale successful campaigns while controlling CAC and maintaining lead quality.
* Set up and maintain accurate conversion tracking, pixels, GA4, GTM and CRM integrations.
* Prepare weekly and monthly performance reports for management.
Mandatory Requirements
* 4–7 years of performance marketing experience.
* Prior experience in Real Estate and/or Interior Design is mandatory.
* Proven experience generating and scaling high-ticket leads.
* Strong hands-on experience with Meta Ads and Google Ads.
* Strong understanding of lead-generation funnels and CRM-based performance tracking.
* Experience managing substantial advertising budgets.
* Strong understanding of CPL, CPQL, CAC, ROAS, CTR, CPC and conversion rates.
* Ability to connect marketing performance with actual sales and revenue.
* Strong analytical and problem-solving skills.
Preferred Candidate
Someone who has previously worked with:
Real Estate Developers | Real Estate Brokers | Interior Design Firms | Modular Kitchens | Home Renovation | Architecture & Design Companies | High-Ticket Home Services
What We Are Looking For
We don’t want someone who simply “runs ads.”
We want someone who can look at the numbers and answer:
Why are leads dropping?
Which campaign is actually generating revenue?
Which creative is bringing the best customers?
Why is CPL increasing?
How do we reduce CAC?
How do we scale from ₹X/month to ₹2X/month without destroying lead quality?
If you are passionate about performance marketing, numbers and high-ticket customer acquisition, we’d like to hear from you.
Apply Now
Please share your resume and portfolio/case studies of real estate or interior campaigns, including campaign budgets, CPL, lead volume and conversion results wherever possible.
Pay: ₹50,000.00 - ₹65,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
