About the Role:
We are looking for a hands-on Growth Lead who has built and scaled B2C products. This is not a strategy-only role you will execute, experiment, and own growth end-to-end. You will work closely with Product, Design, and Engineering to drive user acquisition, activation, retention, and revenue growth.
What You’ll Do:
- Own end-to-end growth funnel: acquisition → activation → retention → referral
- Design and run rapid growth experiments (A/B testing, funnels, landing pages)
- Drive organic + paid growth channels (SEO, social, performance marketing, partnerships)
- Build and optimize conversion funnels and onboarding journeys
- Analyze user behavior using tools (Mixpanel, GA, Amplitude, etc.)
- Work closely with Product to improve user experience and engagement loops
- Identify and unlock growth loops and viral mechanics
What We’re Looking For:
- 5+ years of hands-on B2C growth experience
- Proven track record of scaling a product or feature
- Strong understanding of growth frameworks (AARRR, funnel optimization, cohort analysis)
- Ability to execute independently (not just ideate)
- Comfortable with data, experimentation, and fast iteration
- Bonus: Experience in healthtech / consumer apps / AI products
What Success Looks Like:
- Measurable increase in user acquisition, retention, and engagement
- High velocity of experiments shipped weekly
- Clear data-driven growth roadmap
Why Join FOXO:
- Opportunity to work at the intersection of life science, health, and AI, driving meaningful impact on people’s lives.
- A collaborative, inclusive, and innovative work environment.
- Competitive compensation with opportunities for professional growth and development.
- Work with passionate professionals solving real-world healthcare challenges.
Work Location: In person
