About IMARISE
At IMARISE, we partner with brands to build scalable growth systems—not just marketing campaigns. We help businesses across D2C, eCommerce, Manufacturing, Healthcare, Real Estate, Education, and B2B industries grow through performance marketing, data-driven strategies, AI, automation, and conversion optimization.
We're looking for a Performance Marketing & Growth Specialist who enjoys solving business growth challenges, experimenting with campaigns, and delivering measurable results.
Key ResponsibilitiesPerformance Marketing
- Plan, launch, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Manage campaign budgets to maximize ROI and ROAS.
- Conduct audience research, segmentation, and A/B testing.
- Optimize campaigns based on performance metrics such as CTR, CPC, CPA, CPL, ROAS, and Conversion Rate.
- Set up and monitor Meta Pixel, Google Tag Manager, Google Analytics 4 (GA4), and conversion tracking.
Growth & Strategy
- Develop customer acquisition strategies for lead generation and eCommerce brands.
- Analyze customer journeys and identify opportunities to improve conversion rates.
- Collaborate with the creative team to develop high-performing ad creatives and landing pages.
- Suggest innovative campaign ideas based on market trends and competitor analysis.
Analytics & Reporting
- Prepare weekly and monthly performance reports with actionable insights.
- Monitor campaign KPIs and recommend optimization strategies.
- Track marketing performance across multiple channels.
Collaboration
- Work closely with founders, designers, content creators, and sales teams.
- Participate in client meetings to explain campaign strategies and performance when required.
Required Skills
- 1–3 years of hands-on experience in Performance Marketing.
- Strong experience managing Meta Ads and Google Ads campaigns.
- Good understanding of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Knowledge of campaign optimization, audience targeting, and remarketing strategies.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to manage multiple projects simultaneously.
Preferred Qualifications
- Experience working with D2C, eCommerce, or Lead Generation businesses.
- Familiarity with Shopify, WooCommerce, or WordPress.
- Understanding of CRM tools and marketing automation is an advantage.
- Experience with Amazon Ads is a plus.
What We're Looking For
We're not looking for someone who simply launches ads.
We're looking for someone who:
- Thinks like a growth marketer.
- Loves experimenting and learning.
- Makes decisions based on data.
- Takes ownership of campaign performance.
- Wants to build long-term client success.
What You'll Get
- Competitive salary with performance-based growth opportunities.
- Opportunity to work directly with founders and decision-makers.
- Exposure to multiple industries and high-impact projects.
- A collaborative, learning-focused work environment.
- Career growth in a fast-growing growth consulting company.
Salary
₹2,40,000 – ₹3,00,000 per annum (CTC)
Compensation will depend on experience, skills, and interview performance.
Pay: Up to ₹300,000.00 per year
Work Location: In person
