Bangalore, India
Leader to build, scale, and manage high-performance lead generation campaigns across digital channels. The role requires strong leadership capabilities, deep understanding of performance marketing economics, and the ability to drive profitable growth across multiple verticals.
The ideal candidate should have hands-on experience in affiliate marketing, arbitrage, media buying, publisher management, and campaign optimization with a strong focus on revenue and profitability.
- Lead and scale the Lead Generation business across multiple verticals including Finance, Home Improvement, Insurance, and Consumer Services
- Build and manage a high-performing media buying and affiliate operations team
- Own revenue, profitability, and campaign performance targets
- Develop strategies for customer acquisition across:
- Google
- Facebook / Instagram
- Native platforms
- TikTok
- RSOC / Arbitrage channels
- Build and strengthen relationships with direct advertisers, lenders, affiliates, aggregators, and media partners
- Identify and onboard new affiliate partnerships and traffic sources
- Scale campaigns while maintaining compliance with platform and advertiser guidelines
- Monitor campaign KPIs including CPL, CPA, ROI, ROAS, conversion rate, and margins
- Drive optimization across creatives, landing pages, bidding, targeting, and funnel performance
- Work closely with finance, compliance, and operations teams for smooth execution and cash flow planning
- Build reporting frameworks and present business performance to leadership regularly
- Lead hiring, mentoring, and training of media buyers and affiliate managers
- Take ownership of business growth and profitability
- Build a performance-driven culture
- Drive innovation in traffic acquisition and monetization
- Develop long-term strategic partnerships
- Mentor and grow future team leaders
- Experience in Finance verticals such as Debt Relief, Personal Loans, HELOC, Insurance, or Mortgage
- Understanding of RSOC arbitrage and feed monetization models
- Knowledge of compliance and platform policy frameworks
- Strong analytical and negotiation skills
- Ability to build scalable processes and operational discipline
Experience: 3+ years of experience in Lead Generation / Affiliate Marketing / Performance Marketing
