Job Title : Manager- Product Marketing
About SI:
We are Asia’s premier sports-focused data, technology, and content solutions provider, boasting over two decades of excellence in delivering innovative fan engagement solutions to over 250 global clients. At the heart of the sporting ecosystem, Sportz Interactive specializes in creating immersive experiences for fans through its comprehensive suite of services, including data APIs, cutting-edge websites, interactive mobile apps, gamification platforms, original content, and high-quality video production.
Fuelled by a passionate team of 600+ professionals, Sportz Interactive is a 100+ crore revenue company, profitable. With several vectors for growth, the company is expanding into new sports, exploring new geographies- building on its strong foundation in India with inroads in Europe and introducing new innovative offerings such as advanced video tech solutions and personalized fan engagement solutions to enhance fan loyalty and commercial opportunities. From prestigious events like the Olympics to partnerships with leading entities like ICC, BCCI, Google, Amazon, UEFA, NBA, Star Sports, Ferrari, Mercedes & Formula 1 Sportz Interactive delivers world-class solutions that transform how fans connect with their favourite sports.
About the role:
We are looking for a Product Marketing Manager to drive inbound demand and conversion through our most critical digital asset ie. the website. This role sits at the intersection of product, growth, and marketing. You will be responsible for translating product capabilities into compelling narratives, driving high-intent traffic, and optimizing user journeys to convert visitors into qualified leads and self-serve customers.
The underlying objective of the role is to generate high-quality inbound leads and drive conversion through the company’s website by combining strong product storytelling, SEO, and data-driven experimentation.
Key Requirement:
Product Positioning & Narrative
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Articulate product vision, value proposition, and roadmap clearly
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Create and circulate product marketing materials across teams
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Translate product features into customer-centric benefits and use cases
Website as a Lead Engine
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Own the website end-to-end as a conversion asset
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Optimize landing pages, CTAs, and user journeys
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Improve inbound sign-ups, demo requests, and engagement
SEO & Organic Growth
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Build and execute SEO strategy targeting high-intent keywords
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Drive organic traffic from relevant buyer personas
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Partner with content teams to scale SEO-led growth
Self-Serve Conversion Funnel
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Own freemium / trial-to-paid conversion journeys
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Identify friction points in user onboarding and upgrade flows
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Improve product-led growth (PLG) and reduce dependency on sales
Product Analytics & Experimentation
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Run A/B tests across website and in-product experiences
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Analyze user behavior, funnel drop-offs, and engagement metrics
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Continuously optimize conversion rates and feature adoption
Background and Experience:
Experience
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3–6 years of experience in Product Marketing / Growth / Digital Marketing
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Experience in SaaS / product-led companies preferred
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Exposure to website optimization, SEO, and conversion funnels
Core Experience
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Product positioning and messaging
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Website optimization and conversion rate improvement
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SEO and organic growth strategy
Funnel analysis (signup activation- conversion)
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A/B testing and experimentation
Technical / Tools Skills
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Analytics Tools: Google Analytics (GA4), Mixpanel, Amplitude
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Use SQL to conduct analysis and cohort studies
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SEO Tools: Ahrefs, SEMrush, Google Search Console
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A/B Testing Tools: VWO, Optimizely, Google Optimize
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CMS Tools: Webflow / WordPress or similar
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Basic understanding of HTML/CSS (good to have)
Key Skills
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Strong product storytelling and communication
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Analytical mindset with data-driven decision making
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Understanding of user behaviour and conversion funnels
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Cross-functional collaboration (Product, Design, Engineering)
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Attention to detail and experimentation mindset
Good to have
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Experience in Product-Led Growth (PLG) environments
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Exposure to SaaS or platform-based products
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Experience working with design and UX teams
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Understanding of B2B buyer journeys
The "Edge" (What makes you stand out):
Ability to turn product capabilities into high-converting digital experiences, combining storytelling, SEO, and experimentation to drive inbound growth at scale.
What We Offer:
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Global Exposure: Work with marquee sports properties across 40+ sports worldwide.
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Innovative Culture: A "fan-first" environment that values curiosity, quality, and fun.
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Flexibility: Monday to Friday schedule with flexible timings and hybrid model.
