Dear Candidates,
We have excellent opportunity for Digital Marketing executive for Borivali Location.
# Job Description – Performance Marketing Manager
### Position: Performance Marketing Manager
**Department:** Marketing
**Experience:** 1-3 Years
**Location:** Mumbai
**Employment Type:** Full-Time
**Industry:** Real Estate
### About the Role
We are looking for a **result-oriented Performance Marketing Manager** who can take ownership of our digital presence, generate high-quality leads, and drive measurable business growth.
The ideal candidate should have strong hands-on experience in Lead Generation, Meta Ads, Google Ads, Google Analytics, social media marketing, content strategy, and performance marketing**. Experience in the **real estate industry** will be an added advantage.
### Key Responsibilities
#### 1. SEO & Organic Growth
* Develop and execute comprehensive organic rankings and website traffic.
* Conduct keyword research, competitor analysis, on-page and off-page SEO.
* Optimize website content, landing pages, blogs, meta titles, descriptions, internal linking, and technical SEO.
* Monitor Google Search Console, Google Analytics and other SEO tools.
* Track keyword rankings, organic traffic, conversions and overall SEO performance.
* Develop and execute a strong **content and backlink strategy**.
#### 2. Lead Generation & Performance Marketing
* Plan and execute digital campaigns focused on **lead generation and conversions**.
* Manage and optimize **Meta Ads (Facebook & Instagram)** campaigns.
* Manage **Google Ads – Search, Display, Performance Max and YouTube campaigns**.
* Develop audience targeting, retargeting and remarketing strategies.
* Create and optimize lead generation funnels and landing pages.
* Continuously optimize campaigns based on **CPL, CAC, conversion rate and lead quality**.
* Work closely with the sales team to improve lead quality and conversion.
#### 3. Social Media & Content
* Develop and execute social media strategies across Instagram, Facebook, LinkedIn and other relevant platforms.
* Coordinate with graphic designers, video editors and content writers to create engaging content.
* Plan monthly content calendars and campaign calendars.
* Identify current digital trends and develop campaigns around them.
* Ensure consistent brand communication across all digital platforms.
#### 4. Analytics & Reporting
* Track and analyze campaign performance using **Google Analytics, Google Ads, Meta Business Manager, Search Console and other marketing tools**.
* Prepare weekly and monthly performance reports.
* Monitor key metrics including:
* Leads Generated
* Cost Per Lead (CPL)
* Lead Quality
* Conversion Rate
* Website Traffic
* Organic Rankings
* ROAS
* Customer Acquisition Cost
* Identify opportunities to improve campaign ROI and marketing efficiency.
#### 5. Website & Conversion Optimization
* Work with website developers to improve website performance, speed, SEO and user experience.
* Optimize landing pages for better lead conversion.
* Implement and monitor conversion tracking, pixels, events and analytics.
* Conduct A/B testing of landing pages, creatives, ad copies and CTAs.
### Required Skills
* Strong hands-on knowledge of **SEO and Digital Marketing**.
* Proven experience in **Meta Ads and Google Ads**.
* Strong understanding of **lead generation and performance marketing**.
* Knowledge of **Google Analytics 4, Google Search Console and Google Tag Manager**.
* Experience with keyword research and SEO tools such as **SEMrush, Ahrefs, Ubersuggest or similar tools**.
* Understanding of landing page optimization and conversion funnels.
* Strong analytical and data-driven approach.
* Good understanding of social media platforms and digital content.
* Ability to manage multiple campaigns simultaneously.
* Strong communication and coordination skills.
### Preferred Qualifications
* Bachelor's/Master's degree in Marketing, Digital Marketing, Business, Communications or a related field.
* **1–3 years of relevant experience** in SEO, performance marketing and lead generation.
* Experience in **real estate, BFSI, automobile, education or other lead-generation-driven industries** will be preferred.
* Candidates with a proven track record of generating **high-quality leads at optimized CPL** will be given preference.
### Key Performance Indicators (KPIs)
The candidate will be evaluated primarily on measurable business outcomes, including:
* Quality leads generated
* Cost per qualified lead
* Lead-to-site-visit conversion
* Lead-to-booking conversion
* Website organic traffic and rankings
* Google & Meta campaign performance
* ROAS and marketing ROI
* Overall digital brand growth
### What We Are Looking For
We are looking for someone who is **not just an SEO executive**, but a complete **digital growth professional** who understands:
**SEO → Traffic → Ads → Leads → Lead Quality → Sales → Revenue**
The candidate should be comfortable taking ownership of the complete digital marketing funnel and should be able to **plan, execute, analyze and optimize campaigns independently**.
Interested kindly apply and the team will connect with you for more details.
Regards
Team HR
Pay: ₹50,000.00 - ₹60,000.00 per month
Work Location: In person
