Department: Marketing
Employment Type: Full-Time
Location: Baner, Pune
Office Hours: 9:00 AM – 6:00 PM
CTC: 4 – 6 LPA
At iThrive, we’re not just writing content; we’re rewriting how people understand their health. Every blog, caption, and page we create has one goal: to help someone finally connect the dots of their symptoms and feel seen. We are building healthier, happier, lifestyle-disease-free communities across the world. We operate more like a creative agency than a traditional healthcare company—we are fast-paced, idea-heavy, and deeply driven by purpose. If you’re someone who doesn’t just write, but truly feels what you write, we want to hear from you. Learn more at: https://www.ithrivein.com/
- Collaborate with writers, graphic designers, videographers, and cross-functional teams to execute high-quality content.
- Plan, write, edit, and proofread content across various formats, including events, experiences, and marketing assets.
- Brainstorm and develop fresh, engaging content ideas aligned with brand and audience goals.
- Stay updated with global trends, cultural shifts, and industry developments to continuously refine content strategy.
- Provide editorial, creative, and technical guidance to team members.
- Manage and optimize content across multiple collaterals, including decks, manuals, itineraries, and experience-led materials.
- Ensure all content aligns with global diversity, equity, and inclusion (DEI) standards and maintains cultural sensitivity.
- Make data-driven content decisions to enhance and scale internal knowledge banks.
- Work closely with marketing teams to align content with campaigns and business objectives.
- Conduct keyword research using tools like Ahrefs, SEMrush, and Ubersuggest to guide content strategy.
- Implement on-page SEO best practices, including meta titles, descriptions, header tags (H1–H3), internal linking, and image alt text.
- Monitor and optimize performance using Google Search Console and Google Analytics.
- Apply E-E-A-T principles, with a specific focus on health and YMYL (Your Money Your Life) content.
- Develop structured content frameworks using topic clusters and pillar page architecture.
- Stay informed about Google algorithm updates (Core Updates, Helpful Content Updates) and adapt strategies accordingly.
- Ensure content readability and engagement using best practices like Flesch-Kincaid scoring.
- Experience: 1–3 years in professional content writing.
- Industry Knowledge: Must have basic knowledge of the nutrition sector.
- Strong written and verbal communication skills.
- High creativity with the ability to produce original, engaging content.
- Strategic thinking combined with execution excellence.
- A results-oriented mindset—we value content that doesn’t just "sit pretty," but performs.
