E-Commerce & Digital Marketing Manager – Fashion D2C
Company: NICEG / DORYD
Industry: Fashion & Fashion Accessories – D2C E-commerce
Location: Ahmedabad – Near Vaishnodevi Area
Employment Type: Full-time, On-site
Salary: Fixed Salary + Performance-Based Incentives
Stay & Food: Provided by Company
About the Role
We are looking for a hands-on E-Commerce & Digital Marketing Manager to take ownership of the online sales and digital growth of our fashion brands NICEG.com and DORYD.com.
Our websites are built on Shopify, and we have our store and office setup at the same location in Ahmedabad. We are looking for someone who can independently manage and grow our online business rather than someone who only handles social media or advertising.
The ideal candidate should understand Shopify, Meta Ads, Google Ads, SEO, Meta Tags, website conversion and D2C e-commerce sales.
Key ResponsibilitiesE-Commerce Management
- Manage day-to-day operations of NICEG.com and DORYD.com on Shopify.
- Upload and manage products, collections, pricing, offers and product content.
- Optimise product titles, descriptions, URLs, images and collections.
- Handle Shopify store merchandising and conversion optimisation.
- Monitor orders, cancellations, returns and overall website performance.
- Analyse customer behaviour and identify opportunities to improve sales.
- Coordinate with the internal team for product launches and website updates.
SEO & Website Growth
- Manage on-page SEO for both websites.
- Create and optimise Meta Titles, Meta Descriptions and Meta Tags.
- Work on keyword research, product SEO and collection SEO.
- Improve organic traffic and Google rankings.
- Monitor Google Search Console and Google Analytics.
- Identify SEO and website issues and implement improvements.
Digital Marketing
- Plan, execute and optimise Meta Ads (Facebook & Instagram).
- Manage Google Ads / Google Shopping campaigns.
- Set up and monitor retargeting campaigns.
- Understand Meta Pixel, Conversion API and conversion tracking.
- Monitor campaign performance, ROAS, CAC and conversion rates.
- Continuously test creatives, audiences, offers and campaigns.
- Coordinate with the creative/content team for required ad creatives.
Sales & Revenue Growth
- Take ownership of online sales growth for NICEG and DORYD.
- Set and work towards monthly sales and revenue targets.
- Analyse which products, campaigns and channels are generating sales.
- Improve website conversion rate and average order value.
- Develop strategies for customer acquisition and repeat purchases.
- Prepare regular performance reports with clear action points.
Required Skills
- Strong understanding of Shopify / D2C E-commerce.
- Practical knowledge of Meta Ads.
- Practical knowledge of Google Ads / Google Shopping.
- Good understanding of SEO and Meta Tags.
- Knowledge of Google Analytics and Google Search Console.
- Understanding of conversion tracking, Meta Pixel and basic digital analytics.
- Strong analytical and sales-oriented mindset.
- Ability to independently identify problems and implement solutions.
- Good understanding of fashion / lifestyle e-commerce will be an advantage.
Who We Are Looking For
We are looking for someone who thinks:
"How can I increase website sales?"
rather than simply:
"How many posts or ads did I create?"
The candidate should be comfortable taking responsibility for numbers, testing new strategies and continuously improving the websites and marketing campaigns.
Experience
Preferred: 1–4 years of relevant experience in E-commerce / D2C / Digital Marketing.
Candidates with strong practical knowledge and proven results may also be considered irrespective of exact years of experience.
Compensation & Benefits
- Fixed Salary + Performance-Based Incentive
- Attractive incentive structure linked to online sales and performance.
- Company-provided stay/accommodation
- Food provided by the company
- On-site working environment with the store and office at the same location.
Work Location
Ahmedabad – Near Vaishnodevi Area
This is a full-time, on-site position. Our store and office are located at the same place, allowing the candidate to work closely with the product, sales, creative and operations teams.
How to Apply
Please apply with your updated resume and, if available, details of e-commerce websites, advertising accounts or campaigns you have previously managed.
Candidates who can demonstrate actual results in online sales growth, ROAS improvement, SEO growth or Shopify conversion improvement will be preferred.
Pay: ₹16,928.94 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
Work Location: In person
