We are looking for a Digital Marketing Engineer with 2–5 years of hands-on experience across performance marketing, SEO, marketing analytics, automation, lead generation, and AI-driven marketing.
The ideal candidate will combine strong digital marketing expertise with a technical, analytical, and data-driven mindset to drive customer acquisition, improve conversion rates, optimize marketing spend, and deliver measurable business growth.
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Plan, execute, monitor, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Display, and ChatGPT Ads.
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Manage campaign budgets, targeting, bidding, audiences, creatives, and conversion tracking.
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Monitor and optimize key metrics including CTR, CPC, CPM, CPL, CPA, CAC, ROAS, CVR, and LTV/CAC.
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Conduct A/B testing across audiences, creatives, landing pages, and campaigns.
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Identify opportunities to improve campaign efficiency, lead quality, and overall ROI.
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Manage Technical, On-page, and Off-page SEO initiatives.
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Conduct keyword research, competitor analysis, search-intent research, and content-gap analysis.
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Monitor organic traffic, rankings, indexing, Core Web Vitals, technical health, and conversions.
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Conduct SEO audits and identify opportunities for website and content optimization.
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Collaborate with Content, Product, and Engineering teams to implement SEO improvements.
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Set up and manage GA4, Google Tag Manager, Google Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
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Build and maintain dashboards using Looker Studio, Power BI, Excel, or Google Sheets.
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Analyze the complete marketing funnel:
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Impression Click Lead MQL SQL Opportunity Customer
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Track and analyze ROI/ROAS, CAC, CPL, conversion rates, funnel performance, attribution, and channel efficiency.
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Identify trends, gaps, and opportunities and convert data into actionable optimization strategies.
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Prepare daily, weekly, and monthly marketing performance reports.
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Drive high-quality lead generation through paid and organic channels.
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Monitor lead quality and analyze MQL SQL Opportunity Customer conversion.
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Work closely with Sales and Business Development teams to improve lead quality and conversion.
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Identify funnel drop-offs and recommend strategies to improve CRO and customer acquisition.
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Build and optimize workflows for lead routing, reporting, alerts, campaign monitoring, data synchronization, and marketing operations.
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Work with automation platforms such as n8n, Zapier, and Make.
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Integrate CRMs, APIs, webhooks, and third-party marketing tools.
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Leverage AI tools such as ChatGPT, ChatGPT Ads, Claude, Gemini, Perplexity, and Copilot for research, content creation, campaign analysis, competitor research, data analysis, workflow automation, and marketing optimization.
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Create or coordinate social media creatives, ad creatives, reels, short-form videos, thumbnails, and promotional content.
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Use tools such as Canva, CapCut, Adobe Express, or similar platforms.
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Work with AI-powered creative tools to develop and test marketing assets.
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Paid Advertising: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, ChatGPT Ads, Remarketing
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SEO: Technical SEO, On-page SEO, Off-page SEO, Keyword Research, SEO Audits, Core Web Vitals
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Analytics: GA4, GTM, Google Search Console, Conversion Tracking, Attribution
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Reporting: Looker Studio, Power BI, Advanced Excel/Google Sheets
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Automation: n8n, Zapier, Make, CRM Integrations, APIs, Webhooks
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Strong understanding of marketing funnels, lead generation, CRO, campaign optimization, and ROI
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Strong analytical, problem-solving, and communication skills
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Ability to work with data and marketing performance metrics
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Technical mindset with the ability to collaborate effectively with Product, Engineering, Sales, and Business teams
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Experience in SaaS, Technology, EdTech, FinTech, Travel/Hospitality, B2B/B2C, or high-volume lead generation
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Experience with AI-powered marketing and automation platforms
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Basic understanding of HTML, JavaScript, APIs, and website architecture
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Experience with CRM platforms such as HubSpot, Salesforce, or Zoho
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Experience with landing page optimization and conversion rate optimization
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Bachelor’s degree in Marketing, Engineering, Computer Science, Business, Data Analytics, or a related field
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2–5 years of hands-on experience in Digital Marketing, Performance Marketing, Growth Marketing, or Marketing Analytics
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Proven experience in managing marketing campaigns and delivering measurable acquisition, conversion, and revenue outcomes
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Strong understanding of data-driven marketing and performance optimization
